META/Facebook Ads Media Buyer

Role Description

We are looking for a high-level Senior Media Buyer who deeply understands Meta Ads, conversion psychology, creative strategy, funnel optimization, and performance marketing. This is NOT an entry-level role.

Your primary objective is simple: Generate qualified booked calls profitably through Meta Ads. You will be responsible for helping us scale ad spend while maintaining strong performance metrics across the entire funnel. This means understanding:

• CTR
• Hook rate
• Thumbstop ratio
• CPC
• CPM
• Landing page conversion rate
• Cost per lead
• Cost per booked call
• Show rates
• Lead quality
• Sales conversion quality
• Funnel bottlenecks
• Creative fatigue
• Scaling strategy

You should understand that media buying is NOT just “launching ads.” You must understand how the:

• ad creative
• audience
• offer
• landing page
• tracking
• qualification process
• sales process

all work together.

Responsibilities

• Meta Ads Management
  • Launch, manage, and optimize Meta ad campaigns daily
  • Manage campaigns spending thousands per day
  • Scale winning campaigns aggressively while maintaining efficiency
  • Monitor ad account health and performance
  • Test new campaign structures, audiences, and scaling methods
  • Analyze performance trends and identify bottlenecks quickly
  • Reduce CPA and improve overall funnel efficiency
• Creative Strategy & Testing
  • Identifying winning ad angles
  • Suggesting new hooks and messaging
  • Researching competitors
  • Analyzing winning creatives
  • Identifying creative fatigue early
  • Structuring creative testing systems
  • Giving feedback to editors/content creators
  • Understanding different audience awareness levels
• Funnel & Landing Page Optimization
  • Analyze landing page performance
  • Understand why some ads have high CTR but poor conversion
  • Understand why some ads bring low-quality leads
  • Understand why landing pages underperform
  • Understand how messaging alignment impacts conversion rates
  • Understand how qualification impacts lead quality
  • Continuously improve:
  • Landing page CVR
  • Funnel flow
  • Form completion rate
  • Appointment booking rate
  • Lead quality
• Tracking & Attribution
  • Understand Hyros
  • Understand Meta Pixel
  • Understand UTM tracking
  • Understand attribution windows
  • Understand Conversion API (CAPI)
  • Understand funnel tracking systems
  • Be highly analytical and obsessed with understanding:
  • “Where are our best booked calls actually coming from?”
• Data Analysis & Reporting
  • Monitor KPIs daily
  • Create performance insights and recommendations
  • Identify scaling opportunities
  • Spot inefficiencies quickly
  • Report findings clearly to leadership

Qualifications

• Proven experience managing Meta Ads at a high level
• Experience generating booked calls (NOT just leads)
• Strong understanding of direct response marketing
• Strong understanding of conversion-focused funnels
• Strong understanding of Meta Ads Manager
• Strong communication skills
• Strong analytical thinking
• Ability to move fast and execute
• Ability to thrive in a fast-paced environment

Requirements

• Experience with high-ticket service businesses (HUGE PLUS IF YOU HAVE)
• Experience with Hyros (HUGE PLUS IF YOU HAVE)
• Experience scaling campaigns past $50k/month ad spend (HUGE PLUS IF YOU HAVE)
• Experience improving landing page conversion rates (HUGE PLUS IF YOU HAVE)
• Experience working with creative teams (HUGE PLUS IF YOU HAVE)
• Experience inside agencies (HUGE PLUS IF YOU HAVE)

What We’re Looking For

• We are NOT looking for:
• Someone who just boosts posts
• Someone who relies only on broad targeting without strategy
• Someone who waits days to make decisions
• Someone who only understands surface-level metrics
• We ARE looking for:
• Someone proactive
• Someone obsessed with performance
• Someone analytical
• Someone competitive
• Someone who loves scaling
• Someone who thinks like an operator, not just an employee

Compensation

• Competitive monthly salary
• Performance-based incentives available
• Long-term growth opportunity
• Potential leadership opportunity as the marketing team expands

Work Setup

• Full-Time
• Remote
• Philippines preferred
• Must have reliable internet and equipment
• Must be highly responsive during working hours (California - Pacific Standard Time)

To Apply

Please send:

• Your resume
• Case studies/results/screenshots
• Using Loom.com, please record yourself answering the following questions and send us the video link once completed:
• Walk us through a Meta Ads campaign you personally scaled successfully. Please include:
• Starting ad spend vs. scaled ad spend
• Industry/niche
• Main objective (booked calls, purchases, etc.)
• KPIs before vs. after scaling
• Specific optimizations you implemented
• The biggest bottleneck you encountered and how you solved it
• What is your creative testing process?
• What is your scaling process?
• When optimizing campaigns for booked calls, what metrics matter most to you and why?
• Have you used Hyros before? If yes, please explain:
• What you used it for
• How it improved your campaign performance and tracking
• Please note that the video submission is a very important part of the application process. Applications submitted without a video link will not be considered.

We look forward to reviewing your responses! We are looking for A-players only.