Media Buyer-Meta Ads

Role Description

In this role, you’ll own paid media strategy and execution across a portfolio of 2-3 accounts, working alongside our designers and account managers. You’ll set the direction on each account - campaign architecture, budget pacing, daily optimization, and performance review, while staying close to the numbers to make informed calls. This role reports directly to the Media Buyer Manager.

What You’ll Do

• Manage and optimize Meta advertising campaigns across multiple client accounts, and launch campaigns on time with zero errors.
• Develop paid media strategies aligned with client goals, budgets, and performance targets.
• Monitor campaign performance daily and implement optimization initiatives.
• Collaborate with designers to develop high-performing ad creatives and campaign concepts.
• Analyze campaign data, identify trends, and provide actionable insights to improve performance.
• Utilize AI tools such as ChatGPT, Claude, Gemini, and other platforms to enhance research, reporting, creative ideation, and campaign execution.
• Maintain clear communication with internal stakeholders regarding campaign performance, opportunities, and challenges.
• By Day 90, you’ll be expected to independently execute campaigns and manage multiple accounts at target performance.

Qualifications

• 2–4 years of hands-on experience managing paid social advertising campaigns in an agency or in-house environment.
• Strong expertise in Meta Ads Manager, including campaign setup, optimization, and reporting.
• Exposure to Shopify based e-commerce brands.
• Proven ability to analyze performance metrics and make data-driven decisions.
• Experience managing multiple accounts or campaigns simultaneously.
• Strong communication and stakeholder management skills.
• Regular experience using AI tools to improve productivity and marketing outcomes.
• Availability to work remotely during Eastern Standard Time (EST) business hours (9am – 6pm, Monday – Friday).

Requirements

• Experience with AI-powered creative generation tools such as Higgsfield or Canva AI.
• Basic video editing experience using CapCut or similar platforms.
• Hands-on experience with TikTok Ads and/or Google Ads.
• Familiarity with CRO concepts.

Our Hiring Process

• Initial Screening (30 mins): Introductory conversation with the recruiter to assess role fit.
• Recorded Introduction (1–2 mins): Short recorded video of your introduction.
• Client Discovery Call (15 mins): Initial conversation with the client to explore role fit.
• Assessment: Case study assignment to evaluate problem-solving skills.
• Final Interview (30 mins): In-depth interview with the hiring manager for final evaluation.
• Background Check & Offer: Complete background check and receive offer letter.