Meta Media Buyer

Role Description

Your Marketing Partners is a UK-based paid ads agency serving clients across ecommerce, coaching, consulting, and info businesses. We run two core offers:

• Done-For-You (DFY): We run the entire Meta ads operation - strategy, creative direction, media buying, and reporting - for clients scaling past six and seven figures.
• Done-With-You (DWY): We coach and consult founders and in-house teams who want to build the capability internally.

Responsibilities

• Media buying and strategy
  • Own day-to-day media buying across a book of accounts - structure, budgets, testing, scaling, and diagnosing what's working and what isn't.
  • Build and maintain account structure in line with the YMP methodology (Andromeda, creative diversity, proper testing discipline).
  • Hit account-level KPIs: spend pacing, CPA, MER, ROAS, and the specific targets agreed with each client.
• Creative strategy and briefing
  • Write creative briefs that actually produce winning ads - concepts, angles, hooks, scripts, and references grounded in what the data and the market are telling you.
  • Review creative output, push back when it's not good enough, and ship what is.
  • Keep a strong pipeline of new creative in testing at all times.
• Client ownership
  • Run client comms end-to-end: Loom updates, Slack/WhatsApp/email, monthly or fortnightly calls, strategy reviews.
  • Write clear, honest reporting - what happened, why, and what's next - without hiding behind jargon.
  • Manage expectations proactively: flag issues early, set realistic targets, and keep clients bought into the plan when results are non-linear.
  • Handle the hard conversations - underperformance, attribution disputes, scope creep - with composure.
  • Build real relationships with founders so they feel like you're on their team, not servicing them from a queue.

Qualifications

• Strong Meta ads track record with real spend under management - you've run accounts at scale and you can talk through specific accounts, decisions, and outcomes.
• Fluent in the mechanics: Andromeda-style structure, ASC vs. manual, broad vs. interest, creative testing frameworks, budget strategy, attribution realities.
• Genuinely strong on creative strategy - you can look at an offer, identify angles, and write briefs that produce ads worth running.
• Comfortable reading data and diagnosing problems: knowing when it's a creative issue, an offer issue, a landing page issue, or an attribution issue.
• Strong understanding of unit economics - MER, CAC, contribution margin, LTV - and how paid media decisions affect them.
• Excellent client-facing communication - written and on camera - with the confidence to hold a room with founders doing £1M–£20M+ a year.
• Calm under pressure, especially in months where the account is fighting platform volatility or creative fatigue.
• Organised and self-directed - you can own a book of accounts without being chased.
• Comfortable in a remote team environment with Slack, Looms, and async communication as the default.