Email Marketing Strategist

Email Marketing Strategist

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world's premier hub for growth and excellence.

Our client is a retention marketing agency focused on helping e-commerce brands grow revenue and customer lifetime value through services such as email and SMS strategy, campaign management, lifecycle automations, list growth, deliverability, subscriptions, direct mail, and loyalty initiatives. The team works in a strategic, data-driven operating model and partners with growth-focused online businesses on ongoing retention and lifecycle programs.

The Email Marketing Strategist will lead end-to-end email and lifecycle strategy for a portfolio of clients, acting as the main strategic point of contact and working directly with clients to define direction across segmentation, lifecycle planning, and performance optimization. This is a highly strategic, client-facing role focused on owning the "what" and "why" behind each account's email program, rather than executing implementation tasks directly. The person in this role will guide internal specialists across implementation, design, and copy to ensure execution aligns with the strategy set for each client. Strong Klaviyo expertise is essential, and experience in agency environments and with e-commerce brands will be highly valued.

Location: 100% Remote (LATAM only) Language Requirements: Advanced English (C1+) Schedule: Full-time (Mon-Thu), aligned with EST Start Date: ASAP

Compensation & Benefits:

• Competitive salary in USD
• Remote-first flexibility. Work from anywhere.
• A monthly flexible benefits budget, in addition to your salary.
• PTO and paid U.S. holidays

Responsibilities:

• Lead email and lifecycle strategy for client accounts, defining segmentation, automation direction, campaign planning, and optimization opportunities.
• Serve as a client-facing strategic partner, leading conversations, presenting recommendations, and aligning strategy with business goals.
• Own audits, performance analysis, and strategic roadmaps to improve retention, engagement, and revenue across accounts.
• Provide direction to internal implementation, design, and copy teams, ensuring deliverables reflect the strategic vision established for each client.
• Collaborate with cross-functional teams to maintain account momentum, strategic consistency, and high-quality output.
• Identify opportunities for growth and improvement based on account performance, client needs, and lifecycle marketing best practices.

Qualifications:

• 6-7+ years of experience in email, lifecycle, or retention marketing.
• Strong hands-on experience with Klaviyo is required.
• Proven experience in strategic email marketing roles focused on planning, optimization, and performance analysis rather than execution only.
• Confidence working directly with clients in a client-facing role.
• Experience in an agency environment is strongly preferred.
• Experience working with e-commerce brands is strongly preferred.
• Strong ability to build segmentation and lifecycle strategies based on data and business goals.
• Ability to collaborate with and guide cross-functional teams including implementation, design, and copy.

If you meet the experience outlined above, we'd love to hear from you. Please apply—our team is excited about your application and will be in touch as soon as possible.