Senior Email Marketing Strategist

Own Our Email Marketing Strategy. Drive Engagement. Deliver Results.We're seeking a Senior Email Marketing Strategist to lead the strategy, execution, and optimization of enterprise email marketing programs. This role serves as the organization's primary subject matter expert for email marketing and marketing automation, owning everything from audience segmentation and customer journeys to testing, analytics, and performance optimization.As a strategic leader within the marketing organization, you'll shape the email roadmap, develop engagement strategies, and drive measurable business results through data-driven campaigns. You'll collaborate with marketing leaders and cross-functional teams to create seamless customer experiences that nurture prospects, deepen engagement, and support business growth.What You'll DoOwn the enterprise email marketing channel, leading strategy, execution, and optimization effortsDevelop audience segmentation, personalization, and lifecycle marketing strategiesDesign and optimize automated customer journeys and nurture programsAnalyze campaign performance and provide actionable recommendationsLead A/B testing initiatives and continuous optimization effortsPartner with marketing, creative, analytics, sales, product, and compliance teamsCreate integrated marketing experiences across digital and sales touchpointsMentor junior team members and support marketing best practicesImprove marketing operations and automation processesStay current on industry trends and emerging technologiesWhat You'll BringBachelor's degree4–6 years of experience in email marketing, lifecycle marketing, or marketing automationExperience with Salesforce Marketing Cloud, Adobe Marketo, or similar platformsDeep understanding of customer journeys, segmentation, and lifecycle marketingStrong analytical and campaign optimization skillsExperience with A/B testing and performance measurementStrong stakeholder management and project management skillsHTML/CSS and SQL experience a plusJobFamilyMarketingJobFunctionLife and Annuity Distribution (LAD)PayTypeSalaryEmploymentIndicatorIndividual Contributor