Ecommerce Manager

eCommerce & Digital Marketing Manager Confidential Consumer Products Portfolio Overview Our client is seeking an eCommerce & Digital Marketing Manager to support a growing portfolio of consumer brands. This is a highly visible, hands-on role responsible for driving website performance, managing digital marketing initiatives, executing promotional campaigns, and enhancing the overall customer experience across multiple brand The ideal candidate combines strong eCommerce operational expertise with a commercial mindset and a passion for digital growth. This individual should be equally comfortable analyzing site performance, managing merchandising strategies, building promotional calendars, executing marketing campaigns, and partnering cross-functionally to deliver business results. This role is best suited for someone who enjoys owning both strategy and execution in a fast-paced, entrepreneurial environmen Key Responsibiliti eCommerce Performance & Site Merchandisi ngManage day-to-day website performance, including traffic, conversion, average order value, and revenu e.Oversee site merchandising, collection organization, homepage content, promotional assets, and seasonal update s.Monitor overall site health and coordinate resolution of functionality, pricing, inventory, and user experience issue s.Lead recurring business reviews and performance discussions, identifying opportunities for improvemen t.Campaign Management & Digital Marketi ngOwn promotional calendars, product launches, sales events, and seasonal campaigns across multiple brand s.Coordinate digital marketing efforts to ensure alignment between paid media, email, SMS, and onsite merchandisin g.Execute and optimize campaigns across key acquisition channels, including paid social and searc h.Manage campaign reporting, performance analysis, and post-launch recap s.Email, SMS & Retenti onDevelop and execute email and SMS marketing strategie s.Manage campaign calendars, segmentation, automated flows, and performance reportin g.Identify opportunities to improve customer retention, engagement, and lifetime valu e.Cross-Functional Leadersh ipPartner closely with creative, marketing, operations, and logistics teams to support product launches and campaign executio n.Act as a central point of coordination across departments to ensure deadlines and deliverables are achieve d.Communicate priorities, performance insights, and recommendations to internal stakeholder s.Analytics & Optimizati onMaintain and enhance reporting dashboards and performance scorecard s.Analyze customer behavior, conversion trends, retention metrics, and merchandising effectivenes s.Lead A/B testing initiatives and implement data-driven recommendations to improve site performance and customer experienc e.Translate data into actionable business insights and growth opportunitie s.Qualificatio nsRequir ed4+ years of eCommerce management experience within consumer products, apparel, lifestyle, or related industrie s.Strong Shopify experience with the ability to manage merchandising, promotions, reporting, and site operations independentl y.Experience managing multiple brands, product categories, or business units simultaneousl y.Strong analytical mindset with experience leveraging data to drive revenue and conversion improvement s.Experience owning promotional calendars and coordinating cross-functional initiative s.Proficiency with eCommerce analytics platforms and reporting tool s.Excellent communication, organizational, and project management skill s.Preferr edExperience with email marketing and customer retention platform s.Exposure to paid media management and performance marketin g.Experience within a multi-brand or shared-services environmen t.Ideal Candida teCommercially minded and results-oriente d.Comfortable balancing strategy, analytics, and hands-on executio n.Naturally collaborative and skilled at navigating cross-functional environment s.Highly organized with exceptional attention to detai l.Thrives in fast-paced, high-growth organization s.Proactive problem solver who takes ownership and drives continuous improvemen t.Excited by the opportunity to support and scale multiple consumer brands simultaneousl #J-18808-Ljbffr The People Brand