Digital marketing executive
Jobs for Lebanon
Digital Marketing Executive
Founded in 2018, United Steel began as a small family-owned business in the UAE. Its founder, SALEH AMER ALAMERI, had a passion for building and a drive to create something of his own. With just a few employees and a handful of tools, he started by taking on small residential projects like remodeling kitchens and bathrooms.
Today, United Steel is a leading construction company with a reputation for excellence in the industry. The company has completed hundreds of projects across the UAE and employs a team of highly skilled professionals. Despite its growth, the company remains committed to its core values of quality, integrity, and customer satisfaction, and continues to operate as a family-owned business.
Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
Qualifications
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
Additional Information
All your information will be kept confidential according to EEO guidelines.
Vacancy posted 1 day ago
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