DIGITAL MEDIA SPECIALIST

Responsibilities Leading the development, implementation, and optimization of Google Search Ads campaigns to maximize ROI and support patient acquisition goals. Focus on campaign performance, including regular monitoring, data analysis, and strategic adjustments to bidding and targeting. Serve as subject matter expert on the Google Ads interface, including emerging AI-driven functionalities, and apply industry best practices to ensure effective campaign construction and management. Supports the email acquisition channel by creating and sending campaigns through platforms like Constant Contact. Working knowledge of email tools and basic HTML is required. This is a hybrid role requiring candidates to reside in the Tennessee area, with a combination of on‑site and remote work. Essential Job Duties Develop, implement, and optimize Google Ads campaigns to maximize ROI and achieve patient acquisition goals. Monitor performance, analyze data, and adjust bidding strategies. Be subject matter expert on Google Search Ads interface, including evolving AI functionality. Utilize best practices around campaign construction and management. Keep up‑to‑date on PPC trends through ongoing training and research. Create and send marketing emails using platforms like Constant Contact. Perform A/B tests to improve email performance. Basic email automation. Update PPC and email landing pages in WordPress as needed. Work closely with the Digital Director to align PPC and email digital strategies with overall marketing objectives, ensuring consistent messaging and branding. Collaborate with analytics specialist to ensure accurate reporting of PPC and email metrics. Work with digital writer on ad and landing page copy. Conduct keyword research and audience targeting, including geotargeting strategies to reach relevant demographics. Perform other duties as assigned or required by the position. Benefits Challenging and rewarding work environment Competitive compensation and generous paid time off Excellent medical, dental, vision, and prescription drug plans 401(k) with company match and discounted stock plan SoFi student loan refinancing program Career development opportunities within UHS and its 300+ subsidiaries Qualifications Associate’s Degree required; Bachelor’s Degree preferred. 3–5 years related experience required. Experience managing Google PPC campaigns. Ability to create and send marketing emails. Experience with PPC bid strategy and targeting strategy. Willingness to learn email list maintenance and email automation & nurture. Understanding of digital marketing principles, particularly in healthcare or patient acquisition contexts. Excellent verbal and written communication skills. EEO Statement All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and, as such, openly support and fully commit to recruitment, selection, placement, promotion, and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr