Business Development Manager

Job Description

Job Description

Position Summary

A Place At Home - Pearland is a locally owned non-medical in-home care agency serving seniors and families in the South Houston area. We are in a critical phase of growth and are seeking a motivated, relationship-driven Business Development Manager to expand our referral network, strengthen our community presence, and drive consistent client acquisition.

This role is responsible for generating referrals, nurturing strategic partnerships, and guiding prospective clients and families through the full sales process—from initial inquiry to signed service agreement and start of care. The ideal candidate understands that success in home care sales is built on trust, consistency, strong follow-through, and the ability to navigate sensitive family dynamics with empathy and professionalism.

This is a high-impact role with direct influence on the agency’s growth trajectory, market presence, and long-term success.

●     Build, develop, and maintain strong referral relationships with:

○     Hospitals and health systems

○     Skilled nursing and rehabilitation facilities

○     Hospice and home health agencies

○     Senior living communities (independent living, assisted living, memory care)

○     Physicians, case managers, and other community partners

●     Establish credibility and trust through consistent in-person visits, education, and follow-up

●     Identify and prioritize high-quality referral sources aligned with private pay and long-term growth goals

●     Serve as the primary point of contact for referral partners and referral-generated leads

●     Execute a structured weekly marketing plan (target: 15–20+ in-person visits per week)

●     Represent the agency at networking events, community events, and industry functions

●     Develop and maintain a consistent presence within the local healthcare and senior services community

●     Collaborate with leadership to refine messaging, value proposition, and brand positioning

●     Respond to and follow up on inbound leads generated through marketing and referrals

●     Conduct consultations (in-person or virtual) with prospective clients and families

●     Assess needs, educate on services, and position the agency as a trusted partner

●     Guide families through the decision-making process with empathy and clarity

●     Coordinate the intake process, including:

○     Scheduling assessments

○     Developing service plans and proposals

○     Securing signed service agreements

●     Ensure a smooth and professional handoff from sales to operations and care delivery

●     Manage a consistent and organized sales pipeline from first contact to start of care

●     Track and monitor:

○     Referral sources

○     Lead activity

○     Conversion rates

○     Start-of-care outcomes

●     Identify trends, gaps, and opportunities to improve referral flow and conversion

●     Proactively adjust strategy based on performance and market feedback

●     Maintain accurate and timely documentation of all marketing activities and sales efforts

●     Provide regular reporting to leadership on:

○     Weekly marketing activity

○     Pipeline status

○     Closed business and growth trends

●     Participate in goal setting, KPI tracking, and performance reviews

●     Contribute to the development of scalable business development processes and best practices

●     2+ years of experience in sales, business development, or relationship-based marketing

●     Proven success in consultative sales and closing business

●     Experience in home care, home health, hospice, senior living, or healthcare sales strongly preferred

●     Strong interpersonal, communication, and relationship-building skills

●     High level of emotional intelligence and ability to navigate sensitive conversations

●     Self-motivated and comfortable working independently in a growth-focused environment

●     Highly organized with strong time management and follow-up skills

●     Valid driver’s license and reliable transportation required

●     Full-time position with a flexible schedule (primarily weekday business hours)

●     Combination of in-field marketing, community engagement, and administrative work

●     Competitive base salary plus performance-based incentives tied to:

○     Signed clients

○     Billable hour growth

○     Referral source development

●     Compensation structure to be finalized based on experience and agency goals

●     Opportunity to join a growing, established agency entering its next phase of expansion

●     Direct impact on revenue growth, client experience, and community reputation

●     Autonomy to build and execute a local marketing strategy

●     Mileage reimbursement for community visits

●     Paid time off and holidays

●     Professional growth and advancement opportunities as the agency scales

A Place At Home - Pearland is built on a commitment to providing high-quality, compassionate care while fostering meaningful relationships with clients, families, and community partners. As we continue to grow, we are looking for someone who is energized by building connections, driven by results, and passionate about helping families access the care they need.

This is an opportunity to step into a role where your work directly translates into impact—for the business, for the community, and for the families we serve.