National Accounts Manager - Vending & Vistar

National Accounts Manager Vending & Vistar

At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives.

Job Summary: This position is a specialized national account management role focused on On-Premise channels within the Out of Home business unit. As the National Accounts Manager Vending & Vistar, you will manage the partnership with Vistar, the largest distributor in the vending and micro-market industry, while also directly selling into key accounts within the On-Premise space to drive product distribution and category growth. This dynamic, high-volume B2B role blends strategic negotiation, relationship management, and analytical expertise to grow business revenue and product penetration across On-Premise channels.

Core Responsibilities:

• Account Management & Growth: Manage the strategic partnership with Vistar's corporate purchasing team and key On-Premise accounts to drive top-line revenue and margin growth.
• Product Authorization & Listing: Work to get new products authorized in Vistar's system and stocked at key On-Premise accounts, ensuring national product availability.
• Direct Selling: Identify and cultivate relationships with key On-Premise customers, presenting Bel's products and solutions to build distribution and drive sales.
• Business Planning: Develop, present, and execute annual business plans and category growth strategies with Vistar buyers and On-Premise partners.
• Data-Driven Selling: Leverage syndicated data as well as internal reports from Vistar and On-Premise customers to identify category opportunities and justify increased distribution.
• Promotion & Marketing Execution: Collaborate with Vistar and On-Premise accounts on national promotions, new product launches, and marketing initiatives to accelerate sales velocity.
• Broker Management: Provide leadership, set goals, and conduct performance reviews for third-party brokers focused on On-Premise channels.
• Cross-Functional Coordination: Partner with marketing, supply chain, and operations teams to align customer needs with Bel's go-to-market strategies.
• Relationship Development: Build and nurture strong, trust-based relationships with Vistar decision-makers, key On-Premise accounts, and broker to ensure sustained partnerships and uncover additional business opportunities.

Qualifications and Competencies:

• Minimum Degree and Experience Required: Bachelor's degree required; MBA preferred. Minimum of 7 years of experience in national account management or distribution sales, with direct experience selling into On-Premise accounts or micro-market industries.
• Proven track record of successful negotiation and joint business planning with distributors and key accounts.
• Specific Competencies: Results-oriented with strong business acumen and the ability to drive revenue growth across multiple channels. Expertise in direct selling and relationship building with On-Premise customers and distributors specifically Vistar & Vending Accounts. Strong existing connections within the industry. Proficient in data analysis and the ability to translate insights into actionable sales strategies. Strong communication and presentation skills, with the ability to influence both internal and external stakeholders effectively. Demonstrated ability to manage brokers and collaborate across cross-functional teams. Highly organized, with strong time management skills and a disciplined approach to achieving sales goals.
• Systems Knowledge: Proficiency in Excel, Word, and PowerPoint is required. Experience using syndicated data tools such as Nielsen, IRI, or comparable platforms.

Performance Expectations:

• Consistently demonstrate excellence in account management, direct selling, business planning, and data-driven decision-making.
• Maintain confidentiality, professionalism, and reliability in relationships with customers, stakeholders, and internal teams.
• Build and sustain strong cross-functional and customer relationships to accomplish business objectives.

Working Conditions:

• Work is primarily remote, with travel required up to 40 percent of the time for customer meetings, trade shows, and business reviews.
• Hours of work align with normal business operations but may vary based on customer needs, special projects, or deadlines.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Total Rewards:

• Base Salary: $150,000 - $170,000
• Bonus Opportunity: 30%
• Car Allowance
• PTO and Medical, Dental and Vision Benefits from Day 1
• 401k Match
• Fully remote

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call View phone number on click.appcast.io.