Social Media & Partnerships Specialist

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The University of Miami/UHealth Marketing and Communications Department has an exciting opportunity for a Social Media Specialist to work in Miami FL.

JOB SUMMARY

The University of Miami is a place where big ideas people and stories come together. From healthcare and research to athletics academics and culture there is always something new happening and this role gives you a front-row seat to it. Youll work across the University to help turn those ideas into compelling content creative work partnerships and experiences.

For someone early in their career its an uncommon opportunity to create think research and execute while working alongside senior creative leadership. Youll get hands-on experience in social and content while also gaining exposure to the bigger creative ideas people partnerships and projects shaping the University.

KEY RESPONSIBILITIES

UHealth Social Media

• Partner with the Social Media Manager on editorial calendar development and ideation bringing creative ideas and content expertise to concepts formats and visual approaches for UHealth.
• Identify stories and coordinate with physicians researchers patients faculty students and other subject matter experts across UHealth and the Miller School to develop and produce content.
• Lead the coordination and production of social shoots including scheduling logistics shot lists interviews and on-site production.
• Capture and edit mobile-first video and photography for social platforms and support larger-scale professionally produced video shoots alongside the Social Media Manager.
• Stay attuned to trends in social media health culture and digital storytelling and bring relevant ideas and opportunities to the team.
• Support data pulls metric tracking and reporting to inform content performance and planning.

Enterprise Content & Strategic Partnerships

• Work closely with the AVP Creative Studio on enterprise content initiatives strategic partnerships and special projects across the University.
• Bring fresh thinking and creative ideas to the table helping brainstorm concepts storytelling opportunities partnerships and new ways to engage audiences.
• Lead research to explore creators influencers trends talent partners audiences and other areas of interest turning findings into useful insights and recommendations.
• Coordinate with internal teams agencies partners talent and other stakeholders to help advance priorities and execute projects on behalf of the AVP.
• Prepare project plans presentations status updates meeting materials and other working documents.

CORE COMPETENCIES

• Brings fresh ideas and is excited to explore new ways to tell stories.
• Naturally interested in people culture trends creators and sports
• Willing to figure things out ask questions and take initiative.
• Keeps track of details deadlines and moving pieces.
• Works well with different personalities teams and levels of leadership.
• Comfortable learning shifting priorities and jumping into new projects.

TECHNICAL SKILLS

• Content creation: Comfortable filming and editing mobile-first video and photography for social; familiar with tools such as Edits and CapCut.
• Social platforms & trends: Familiarity with major social platforms formats trends and emerging content styles.
• Research: Able to use social platforms search and digital tools to research creators influencers trends culture brands partnerships and ideas .
• Project coordination: Comfortable managing timelines meeting follow-ups schedules and other project details.
• Analytics: Familiarity with social metrics basic data pulls and performance reporting.
• AI & emerging tools: Comfortable using AI and emerging tools for research brainstorming content development and workflow and curious about new applications.

QUALIFICATIONS

• 23 years of experience in social media content creative strategy marketing or a related field.
• Comfortable serving as a hands-on content creator; creating filming and editing content comes naturally to you.
• Brings creative instincts and an ability to develop ideas concepts and new approaches to storytelling.
• A thoughtful communicator and writer who can turn ideas and information into clear compelling stories and presentations.
• Highly organized with the ability to coordinate projects manage multiple priorities and keep things moving.
• Comfortable working with senior leaders and across teams in a complex organization.
• Curious proactive resourceful and eager to learn contribute and take on new challenges.
• Ability to work on-site as needed for shoots events meetings and other in-person opportunities including occasional non-traditional hours.

The University of Miami offers competitive salaries and a comprehensive benefits package including medical dental tuition remission and more.

UHealth-University of Miami Health System South Floridas only university-based health system provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center we are proud to serve South Florida Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching research and patient care. Were the challenge youve been looking for.

The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law.

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IC