Director of Email

Director of Email MarketingLocation: Ft. Lauderdale, FLADepartment: MarketingReports To: CMOPosition OverviewBlue Compass RV is seeking a highly analytical and technically skilled Director of Email Marketing to lead the strategy, execution, and optimization of our email and lifecycle marketing programs. This role will own the development of customer journeys, automated triggers, and campaign deployment for a large, multi-location RV dealer group.The ideal candidate combines deep hands-on experience with marketing technology, data infrastructure, and performance optimization. You will collaborate closely with internal marketing, IT teams, and external agency partners to continuously refine and scale a best-in-class email program.Key ResponsibilitiesStrategy & Lifecycle DevelopmentGrow and enrich customer database to maximize deliverability, engagement and conversion.Design, implement and refine, end-to-end customer journeys across the lifecycle, including lead nurture, purchase, post purchase, and re-engagementBuild and optimize automated trigger-based campaigns (behavioral, transactional, and event-driven across a variety of business lines)Develop and maintain a comprehensive email marketing roadmap aligned with business goalsEstablish and maintain visual reporting on email/campaign health aligned to broader marketing goals/targets for the email channel.Campaign Execution & Calendar ManagementOwn the email deployment calendar across multiple locations and business unitsCoordinate campaign planning, segmentation, and scheduling to ensure timely and accurate executionPartner with corporate team, regional leaders, and store operators to align messaging and promotionsDeep understanding of Sales CRM process to ensure messaging is harmonized across platformsTesting & OptimizationLead A/B and multivariate testing strategies to improve engagement, lead conversion, and revenueEstablish testing frameworks and continuously iterate based on performance insightsAnalyze campaign results and provide actionable recommendationsData, Analytics & TechnologyLeverage BI tools and reporting frameworks to track KPIs and measure campaign effectivenessWork with customer data platforms and data pipelines (e.g., Databricks, RudderStack) to ensure data accuracy and usabilityDefine and manage tagging strategies to support segmentation, personalization, and reportingMaintain deep expertise in ESP platforms, particularly BrazeCross-Functional CollaborationPartner with IT and data engineering teams to support integrations, data flows, and system enhancementsManage relationships with external agencies and vendors to support campaign execution and innovationCollaborate with internal marketing teams to align email with broader digital and brand strategiesPerformance & GovernanceEstablish and monitor key performance indicators (KPIs) for email marketing successEnsure compliance with email regulations and best practices (CAN-SPAM, GDPR where applicable)Continuously improve processes, workflows, and operational efficiencyQualifications7+ years of hands-on experience in email marketing, lifecycle marketing, or CRM marketingProven experience managing complex, multi-segment email programs at scaleDeep expertise with Braze or similar enterprise ESP platformsStrong technical background in data systems, including experience with tools such as Databricks, RudderStack, or similar CDPs/data warehousesAdvanced knowledge of tagging, segmentation, and personalization strategiesDemonstrated experience with A/B testing, experimentation frameworks, and performance optimizationStrong analytical skills with the ability to translate data into actionable insightsExperience working with BI/reporting tools (e.g., Tableau, Power BI, etc.)Ability to collaborate effectively with technical (IT/data) and non-technical stakeholdersExperience managing or working closely with external agenciesPreferred QualificationsExperience in multi-location retail, automotive, marine, or RV industriesFamiliarity with SMS, push notifications, and omnichannel lifecycle marketingKnowledge of data privacy and compliance frameworksKey CompetenciesHighly analytical and data-driven mindsetStrong technical aptitude and systems thinkingDetail-oriented with excellent organizational skillsStrategic thinker with hands-on execution abilityEffective communicator and cross-functional collaborator