Director of Sales & Marketing - Holiday Inn Times Square, NY

Job Description

Job Description

DIRECTOR OF SALES & MARKETING

Location:

HolidayInn - Times Square

585 8th Ave, New York, NY 10018

JOB SUMMARY

The Director of Sales & Marketing for Holiday Inn Times Square, one of M&R Hotel Management’s largest and most strategically significant properties, holds a critical sales leadership role within the organization. This position is responsible for the full scope of the property’s Sales and Marketing functions, including the development and execution of comprehensive revenue strategies, brand-aligned marketing initiatives, and multi-segment sales plans designed to deliver outstanding guest experiences and sustained financial performance.

As the senior sales leader of a high-volume, high-visibility property in the heart of New York City, this individual will lead and develop a dedicated sales team, build and steward key client relationships across all market segments, and contribute market intelligence, account strategy, and best practices to the Company’s broader sales efforts. The Director of Sales & Marketing will collaborate cross-functionally with hotel leadership, revenue management, eCommerce and Social Media, corporate sales support, and the Corporate Director of Sales & Marketing to ensure the property consistently meets or exceeds its revenue targets, RevPAR goals, and market share objectives. This role requires exceptional strategic acumen, a results-driven mindset, and the ability to represent M&R Hotel Management's standards of excellence in every client and stakeholder interaction.

RESPONSIBILITIES:

• Lead, manage, and motivate the on-property sales team, including a Sales Manager and Sales Coordinator, fostering a high-performance, collaborative culture
• Develop and manage individual revenue and activity goals for each sales team member, with regular accountability reviews ensuring team performance is consistently tracking toward goals in a positive and professionally rewarding environment
• Drive top-line revenue growth, RevPAR performance, market share penetration, and achievement of annual budget goals.
• Model a hands-on approach to selling, personally maintaining key accounts, securing and qualifying leads, and booking new business across all segments
• Develop effective sales deployment policies, market segment assignments, and sales production goals aligned with the hotel's annual budget and market share objectives
• Demonstrate well-rounded knowledge of all market segments and distribution channel sources; develop and execute tailored strategic plans for each key segment.
• Develop and maintain an up-to-date understanding of market trends, competitive positioning, and customer intelligence for the NYC and tri-state marketplace
• Dedicate daily time to assessing internet prospecting efforts for groups seeking New York City destinations; distribute qualified leads to team members for immediate follow-up
• Partner with the General Manager and Revenue Manager on weekly forecasting calls, annual budget preparation, revenue strategy, and quarterly marketing action plans covering all market segments.

• Manage group pace measurement and maintain a robust pipeline across all key segments, including corporate transient, group, SMERF, government, airline, leisure, consortia, and extended stay. Along with the team, solicit new business to ensure revenue goals are achieved or exceeded across all market segments; identify business opportunities and proactively research, analyze, prospect, and pursue prospective clients.
• Partner with hotel management departments to develop and implement hotel-specific selling strategies.
• Hands-on professionalism to motivate others and a willingness to personally demonstrate a successful method of selling beyond goals and expectations.

• Display leadership in guest hospitality, exemplify customer service standards, create a positive example for guest relations, and interact with guests and clients to obtain feedback on product quality, service levels, and sales-related opportunities.
• Review sales-related guest and client satisfaction results to identify areas for improvement and ensure appropriate customer recognition practices are in place within the Sales function.

• Provide oversight of the RFP process, ensuring timely, accurate, and competitive responses to all incoming opportunities
• Prepare and maintain contracts, proposals, reports, and sales-related documentation in accordance with M&R booking standards and file-management procedures to serve clients in an organized, timely, accurate, and knowledgeable manner.
• Strong computer, written communication, verbal communication, hospitality, and client-service skills.
• Full-time, regular in-person attendance at the hotel and/or Company-designated work location is an essential function of this role.
• Ability to work a flexible schedule based on business needs, including occasional evenings, weekends, holidays, client events, site inspections, and networking functions.
• Ability to travel locally within the NYC and tri-state market as needed for client meetings, sales calls, trade events, and business development activities.
• Ability to lead, coach, and hold team members accountable in a property-level sales environment.

• Develop and maintain strong customer relationships through frequent communication, proactive account management, and professional, courteous, and ethical client interaction.
• Serve as the senior sales partner to the General Manager, providing on-site leadership, sales strategy, and day-to-day direction for the property’s sales function.
• Provide consistent on-property leadership to the sales team, including coaching, training, pipeline review, performance management, and accountability for follow-up activity.
• Represent the hotel and M&R Hotel Management in client meetings, site inspections, networking events, brand interactions, and local market opportunities.
• Lead strategy for SMERF, government, corporate, airline, group, and other applicable market segments for the property, including prospecting, account development, and conversion of qualified business.
• Maintain regular in-person presence at the hotel and/or Company-designated work location, as in-person leadership, team development, client interaction, and property-level execution are essential functions of the role.

Additional Requirements

• Experience with Delphi preferred
• Excellent time management skills
• Strong organizational skills
• Strong customer service orientation and skills
• Must be self-motivated, results oriented, and exhibit a “can do” attitude.
• Creative problem-solving skills