Technical Product Marketing Manager

Technical Product Marketing Manager

At ExtraHop, we're helping security teams navigate one of the biggest shifts the industry has seen in decades: the rise of AI-powered security operations.

As a Technical Product Marketing Manager for the Agentic SOC, you'll sit at the intersection of cybersecurity, AI, product innovation, and customer reality. You'll work directly with security practitioners, product leaders, and technology partners to understand how AI is changing detection, investigation, and response. You'll help translate those insights into compelling narratives, launches, content, and go-to-market programs.

This is not a traditional product marketing role. You'll help shape how the market understands an emerging category, influence product strategy through direct customer engagement, and turn real-world security outcomes into stories that resonate with everyone from SOC analysts to CISOs.

If you're energized by AI for cybersecurity, curious about how security teams are using AI in the real world, and can move comfortably between technical discussions and strategic storytelling, we'd love to talk.

Understand the customer

• Partner with Product and Sales to programmatically gather and analyze information from customers and field-facing teams to understand AI-related learnings and best practices, and create helpful content and tools to drive more value for customers
• Build trusted relationships with security practitioners, SOC leaders, and customers to understand their challenges and bring practitioner perspectives into our product strategy and marketing
• Turn customer deployments and partner feedback into approved stories, credible evidence, and industry use cases

Define the category

• Develop and continually pressure-test ExtraHop's point of view on the future of AI-powered security operations
• Define the narrative for why network context is foundational to the agentic SOC
• Help shape an emerging market category by identifying gaps in industry thinking and introducing new perspectives grounded in customer outcomes and practitioner realities

Create content that works in the real world

• Equip Sales teams with the narratives, evidence, and technical context needed to earn credibility with sophisticated security buyers
• Build and maintain the core asset library for the agentic SOC: slide decks, solution briefs, demos, discovery question guides, webinars, web pages, blogs, and other collateral
• Maintain a high bar for customer trust and responsible marketing in a sensitive and fast-moving category

Bring new value to market

• Plan and execute product and feature launches end-to-end
• Work with ecosystem partners to launch new integrations, drive co-marketing activities, and develop joint collateral to generate market momentum

Required Qualifications

• 5+ years of product marketing, product management, solutions engineering, analyst relations, technical marketing, or related cybersecurity experience
• Fluent in the SOC buying committee: you've marketed to or reported to CISOs, Directors, Architects, or Engineers, and you understand how they each think about risk, budget, and tooling decisions
• Familiarity with the SOC tech stack — SIEM, SOAR, EDR/XDR, NDR, TIP, IAM, cloud security, vulnerability management, ITSM — and the high-level trade-offs that come with each
• Strong enough technical grounding to have a substantive conversation with a detection engineer
• Exceptional storytelling skills with demonstrated ability to create concise, compelling content for diverse audiences (C-suite executives, technical practitioners) and formats (executive roundtables, technical blogs)
• Communicate clearly and collaborate well with cross-functional teams
• Thrives in fast-paced environments, unphased by ambiguity
• Willing to travel 10% (US travel)
• Bachelor's degree or equivalent, MBA is a plus

Preferred Qualifications

• Former practitioner-turned-marketer with hands-on threat detection, incident response, or detection engineering experience
• Experience working within a SOC or closely supporting SOC teams
• Understanding of how AI and LLMs are changing both attacker tradecraft (TTPs) and defender workflows
• Comfortable with scripting and enjoy using AI/agent tooling to improve efficiency
• Familiarity with detection engineering principles, telemetry requirements, detection validation, and ATT&CK-aligned coverage measurement

The salary range for this role is $145,000 - $160,000 + bonus + benefits