Vice President, Public Relations (Health & Lifestyle)

Job Description

Job Description

WHO WE ARE

The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month.

Interdependence is rebuilding it from the ground up. Interviewed, our proprietary platform, analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for — and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result.

Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment.

We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us.

THE ROLE

We are seeking an accomplished and strategic leader to join the team as a Vice President, Health & Lifestyle. This role requires a seasoned professional with deep expertise in the healthcare industries, outstanding communication skills, and a proven track record in client management and team leadership. As the Vice President, you will spearhead PR initiatives for our clients, lead thought leadership, drive business growth, and deliver impactful results that enhance their reputation and visibility in the market.

KEY RESPONSIBILITIES

• Leadership: Provide visionary leadership and strategic direction for the health and lifestyle industries, guiding team members to achieve excellence and drive results.
• Client Management: Cultivate and maintain strong relationships with healthcare clients, serving as the primary point of contact and ensuring delivery of high-quality PR services.
• Strategy Development: Develop comprehensive PR strategies tailored to each client's objectives and target audience, leveraging industry knowledge and market insights.
• Campaign Execution: Oversee the implementation of PR campaigns, including media relations, thought leadership initiatives, crisis communications, and executive visibility programs.
• Team Management: Lead, mentor, and empower a team of PR professionals specializing in health and lifestyle services, fostering a collaborative and supportive work environment.
• Media Relations: Build and maintain relationships with key health and lifestyle contacts, securing impactful placements in top-tier outlets and healthcare publications.
• Thought Leadership: Position clients as industry thought leaders through strategic content development, speaking opportunities, and participation in relevant industry events and conferences.
• Crisis Communications: Develop and implement crisis communication plans to safeguard clients' reputation and mitigate reputational risks in the event of crises or negative publicity.
• Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization and continuous improvement.

WHAT YOU'LL OWN IN YEAR ONE

• Own the practice's account management rhythm with structured weekly business reviews, account health scoring, and proactive risk identification across the existing client book
• Bring practice-level retention into the top quartile of the firm through tight service delivery, fast time-to-value on new accounts, and structured save-the-account interventions where necessary
• Develop and execute 5+ recurring expansion plays within the existing client base, building toward 1.5–2% monthly MRR expansion as a sustained rate
• Lead and develop the existing healthcare team, direct senior coaching, selective recruiting, and accountability for delivery quality
• Build a productized healthcare service offering that leverages the Interviewed platform: competitive intelligence, regulatory media monitoring, KOL targeting, payer narrative tracking
• Win new healthcare clients in partnership with our new business team, with focus on biotech, pharma, medical devices, hospital and health systems, digital health, and consumer wellness
• Represent the practice externally, industry events, healthcare-specific publications, thought leadership in the healthcare communications space

QUALIFICATIONS

• Minimum of 15 years of experience in public relations, with a focus on the healthcare and lifestyle industries.
• Proven track record of successfully managing PR campaigns for healthcare clients, with measurable results in media placements and client satisfaction.
• Strong leadership and management skills, with the ability to inspire and motivate a team to achieve excellence.
• Excellent communication skills, both written and verbal, with the ability to craft compelling narratives and communicate complex healthcare and lifestyle concepts effectively.
• Strategic thinker with a deep understanding of the healthcare industry.
• Extensive network of media contacts and industry connections within the healthcare and lifestyle sectors
• Results-oriented with a passion for delivering high-quality work and exceeding client expectations.

WHO YOU ARE

• 15+ years in healthcare communications or healthcare PR, with senior leadership experience leading teams and owning practice-level outcomes
• Demonstrated specialty depth in at least three of: FDA and regulatory communications, biotech and pharma, medical devices, hospital and health systems, payer relations, clinical trial communications, digital health, healthcare policy
• A documented track record of measurable client retention and expansion you can describe in numbers
• Comfortable carrying gross revenue retention, net revenue retention, and expansion as primary KPIs, not just media impressions and placements
• Strong network of healthcare media contacts across business, trade, clinical, and consumer publications
• Strategic operator, equally fluent in client strategy, team development, and operational rigor
• Comfortable with AI-driven workflows and a data-disciplined approach to earned media

WHY YOU'LL LOVE WORKING AT INTERDEPENDENCE