VP of Product, Commerce

Role Description

The Vice President of Product, Commerce will own the product and revenue outcomes of the Commerce suite of products across Stord including, as of today, 8 different products that operate across the pre- and post-purchase consumer experience to drive increased add-to-cart and checkout conversion, AOV, margin per order, LTV, and subscriber retention.

• Product strategy and roadmap across the full Commerce suite of products covering the end-to-end pre- and post-purchase consumer experience.
• Team leadership: build and lead a team of world-class product managers within the Commerce product organization.
• Commercial alignment: work directly with sales, solutions, and client success on competitive positioning, client retention, and new logo requirements.
• Operational Excellence: define and own the operating cadences, metrics, and rituals that keep the Commerce product organization running at a fast pace.
• Delivering Value: own the revenue outcomes of the Commerce suite, accountable for software cARR growth across the portfolio.

Qualifications

• Deep domain knowledge in Ecommerce and Commerce.
• Experience operating an Ecommerce business or scaling products servicing Ecommerce brands/merchants.
• Led a product organization at scale in a complex environment.
• Ability to manage a multi-product portfolio to successful outcomes.
• Capable of going both wide and deep in product management.
• Understanding of Ecommerce economics and metrics.
• Point of view on best-in-class consumer experiences in a fast-changing landscape.

Requirements

• Set a compelling product vision and translate it into an executable roadmap.
• Balance strategic thinking with hands-on product judgment.
• Understand product, customer, technical, and operational details.
• Make disciplined tradeoffs across competing priorities.
• Lead through influence across Engineering, GTM, Operations, Finance, and executive stakeholders.
• Build strong product teams and raise the quality of product decision-making.
• Use customer insight, data, and business context to guide product direction.
• Drive adoption and measurable outcomes, not just feature delivery.
• Operate effectively in ambiguity and complexity.
• Represent the product internally and externally with credibility.

What We Are Not Looking For

• A pure strategist who cannot engage deeply in product details, customer problems, or execution tradeoffs.
• A single-product specialist who has not demonstrated the ability to manage broader portfolio complexity.
• A product leader who relies on roadmap process without clear business impact.
• A leader who treats commercial outcomes, customer adoption, or implementation success as someone else’s responsibility.
• A product manager who has not managed or developed other product managers.
• A leader who cannot communicate clearly across technical and non-technical audiences.
• A candidate who speaks in broad product language but cannot provide specific examples of shipped products, tradeoffs, metrics, and outcomes.