Principal Competitive Intelligence - Search - Product Marketing

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What is The Role: Elastic is seeking a Principal Competitive Intelligence Manager to join its Product Marketing organization, focusing on Search. This role is pivotal in analyzing the competitive landscape and providing actionable insights to enhance go‑to‑market strategies. The successful candidate will collaborate with various teams to position Elastic's offerings effectively against competitors, ensuring the organization remains competitive in a dynamic market. The ideal candidate brings a strong mix of technical, business and communication ability, particularly in the Search market. You have a deep understanding of Search solutions including the users and buyers of those products. You thrive in ambiguity, think critically, and can dive deep to deliver valuable insights. You excel at communicating across levels, from technical experts to senior executives, and are skilled at turning data into impactful messaging for different audiences. What You Will Be Doing: Build and implement an effective competitive intelligence program for Search, including in-depth analysis of competitors' products, services, pricing, packaging, marketing strategies and financial performance. Create clear, compelling, fact-based internal and external enablement materials—battlecards, bulletins, training, comparisons for blogs/websites—that tell the story behind Elastic product and technology differentiation, creating sales and solution engineering confidence. Track, analyze, and communicate competitive developments, providing timely responses to market changes and competitor actions. Develop and deliver compelling proof points and external blogs and web pages to communicate competitive differentiation. Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions. Maintain a deep understanding of the search market, including market trends, competitive dynamics and SWOT evaluations. Effectively collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features. Participate in industry events to monitor trends and advise on competitive shifts. What You Bring: Understanding of the Search market, key players, technologies and trends. Proven success in roles such as sales engineering, technical marketing, or competitive analysis, within the search industry. Strong technical and analytical skills to assess competitive solutions, features and strategies and propose effective responses. Experience translating technical features into compelling business value for diverse audiences. Ability to build relationships and work optimally with teams across the company, including sales, marketing, engineering, and leadership. Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively. Background in engineering, computer science, or equivalent experience is helpful but not required. Additional Information – We Take Care of Our People: As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do. Competitive pay based on the work you do here and not your previous salary Health coverage for you and your family in many locations Ability to craft your calendar with flexible locations and schedules for many roles Generous number of vacation days each year Increase your impact – We match up to $2000 (or local currency equivalent) for financial donations and service Up to 40 hours each year to use toward volunteer projects you love Embracing parenthood with a minimum of 16 weeks of parental leave Elastic is an equal‑opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or recruiting process, please email View email address on click.appcast.io. We will reply to your request within 24 business hours of submission. Applicants have rights under Federal Employment Laws and can view the following posters linked below: Family and Medical Leave Act (FMLA) Poster Equal Employment Opportunity (EEO) Poster Employee Polygraph Protection Act (EPPA) Poster Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company‑matched 401(k) with dollar‑for‑dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well‑being. Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is $135,700—$214,700 USD. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area) an alternate range may apply: $163,100—$258,100 USD. Elastic’s Privacy Statement can be viewed here . Exclusion: Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality does not affect eligibility for employment with Elastic. #J-18808-Ljbffr