Sales Planner

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

What does the team work on?

The Revenue Operations team is responsible for maximizing yield through supply optimization, driving global ad revenue growth with strategic pricing and packaging, managing global publisher partnerships for ad inventory deals and delivery, and enhancing the efficiency of the ad sales organization by centralizing processes across our data tools and systems. By aligning advertising sales, marketing, product, and client services, the team aims to optimize the monetization of advertising inventory. This involves a blend of strategic planning, data analysis, system and tool utilization, and partnership management.

What is the role?

The Sales Planner manages commercial inventory and supports sales goals through the creation of strategic advertising proposals. The Sales Planning team puts forth proposals in alignment of client goals, showcasing the value of the Roku experience. The role is located in the New York office and will report into the Sales Planning Manager based in New York, New York.

For New York only - The estimated annual salary for this position is between $65,000 and $85,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How will I use AI at Roku?

At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.

We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.

What are the responsibilities of the role?

• p]:inline" data-streamdown="list-item"> Create a high volume of RFP-specific proposals using both internal and external templates
• p]:inline" data-streamdown="list-item"> Collaborate with Sales, Account Managers, Inventory, and Marketing teams to generate compelling custom ad programs across product and site portfolios
• p]:inline" data-streamdown="list-item"> Pull avails, recommend ad placements, and content channels based on client campaign objectives
• p]:inline" data-streamdown="list-item"> Manage internal communication throughout the plan creation process
• p]:inline" data-streamdown="list-item"> Ensure that plan due dates are met by effectively managing time and internal deadlines
• p]:inline" data-streamdown="list-item"> Support dedicated books of business, managing the RFP process from proposal generation to order entry
• p]:inline" data-streamdown="list-item"> Partner with Sales teams to implement packaging and pricing strategies, as defined by Revenue Operations rate cards and guidelines
• p]:inline" data-streamdown="list-item"> Execute budget revisions, including incremental spend, optimizations, makegoods, and cancellations
• p]:inline" data-streamdown="list-item"> Collaborate with various departments, such as Ad Ops, Inventory Analytics, and Marketing, to fulfill client requests and aid Sales in their proposals
• p]:inline" data-streamdown="list-item"> Work closely with the Ad Ops team to execute campaigns and maximize delivery against contracted goals
• p]:inline" data-streamdown="list-item"> Assist in the preparation and follow-up for client meetings, as directed by Account Managers or Sellers, including reviewing industry and account-specific information
• p]:inline" data-streamdown="list-item"> Identify areas for improvement within the pre-sale process and recommend solutions to enhance operational efficiency
• p]:inline" data-streamdown="list-item"> Own core elements of the post-sale campaign lifecycle, driving launch management, campaign trafficking and tagging, billing coordination, and both cross-functional and client communications in close partnership with Account Managers, Account Executives, and other key internal teams

What experience would help someone be successful in this role at Roku?

• p]:inline" data-streamdown="list-item"> Enthusiasm for working in a collaborative ad sales team environment
• p]:inline" data-streamdown="list-item"> A positive attitude when handling day-to-day tasks
• p]:inline" data-streamdown="list-item"> Strong problem-solving and multitasking abilities
• p]:inline" data-streamdown="list-item"> Exceptional attention to detail and organizational skills
• p]:inline" data-streamdown="list-item"> Excellent verbal and written communication skills
• p]:inline" data-streamdown="list-item">2-3+ years of professional experience; media sales planning and/or buying experience is strongly preferred
• p]:inline" data-streamdown="list-item"> Proficiency in Microsoft Suite, particularly Excel and PowerPoint
• p]:inline" data-streamdown="list-item"> Proficiency in Salesforce is a plus
• p]:inline" data-streamdown="list-item"> Proficiency in media math and terminology is a plus
• p]:inline" data-streamdown="list-item"> Familiarity with order management system tools and the CTV landscape is beneficial
• p]:inline" data-streamdown="list-item"> Familiarity with the CTV ad-buying ecosystem including programmatic

#LI-SR3

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to View email address on click.appcast.io.

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.


We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.


To learn more about Roku, our global footprint, and how we've grown, visit

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