Vice President of Marketing & Communications

# **Job Description:**HITT is seeking a Vice President of Marketing & Corporate Communications (MarCom) to lead and advance its brand as the firm enters a new phase of growth. This is a senior leadership role for a marketing executive with a builder's mindset: someone who understands that a strong brand is lived as much as it is seen — expressed through every client interaction, every employee moment, and every touchpoint in between. They bring the vision, discipline, and creative intelligence to take HITT's brand forward as the firm scales. Reporting directly to the head of people, brand and culture, the VP of MarCom is HITT’s senior marketing voice, responsible for ensuring the brand shows up with clarity and consistency across every channel, campaign, client touchpoint, and internal experience. This leader brings hard-won perspective on what it takes to build and protect a brand at scale. They understand that brand is not just what HITT says — it's what clients feel when they work with us and what team members feel when they show up every day. The VP of MarCom will be expected to challenge the status quo, raise standards, and strengthen HITT's position in the market. The VP of MarCom oversees three integrated practice areas (Pursuits, Communications, and Brand) and leads a department of marketing professionals across disciplines. They are accountable for the full marketing strategy, the firm’s brand architecture, the enterprise marketing budget, and the strategic alignment of all marketing activities with HITT’s business objectives. The role reports directly to the C-suite and will serve as a peer and partner to senior leaders across the firm. **RESPONSIBILITIES****Brand Strategy*** Own and evolve the HITT brand strategy. Define where the brand needs to go, build the case for investment, and drive execution across every expression of the firm.* Serve as the firm’s chief brand steward: setting standards, protecting equity, and ensuring HITT’s identity is consistently and compellingly represented across all platforms, environments, and audiences.* Identify brand gaps and opportunities as the firm grows into new markets, sectors, and geographies; develop strategies to expand brand reach without diluting brand integrity.* Champion a long-term brand architecture that supports HITT’s evolution and creates durable differentiation in a competitive market.* Lead brand positioning work in partnership with executive leadership, translating business strategy into a brand narrative that resonates with clients, prospects, recruits, and the broader industry.* Establish and track brand health metrics; use data and insight to continuously sharpen positioning and demonstrate brand value to leadership. **Integrated Marketing & Communications*** Set the vision for HITT’s integrated marketing strategy, ensuring brand, communications, and pursuit efforts work in concert to advance a single, coherent story about the firm* Drive the development of campaigns, content, and thought leadership that build HITT’s reputation, deepen client relationships, and differentiate the firm in the market* Oversee HITT’s communications function including media relations, executive communications, internal communications, and crisis response, and ensure every message reinforces brand positioning* Guide advertising strategy and channel investment to maximize brand visibility and impact across external and internal audiences* Ensure that internal communications and employer brand initiatives reflect and reinforce HITT’s external brand identity, creating a coherent experience for team members and clients alike **Pursuits, Business Development & Client Experience*** Elevate the brand expression in every pursuit and proposal — ensuring HITT’s marketing materials, RFP responses, and presentations are a competitive advantage, not a commodity* Champion a brand-consistent client experience from first contact through project delivery, partnering with Business Development and Operations to embed brand standards across the client journey* Collaborate with sector and regional leadership to develop market-specific brand strategies that support pipeline growth while maintaining firm-wide brand coherence* Establish KPIs and reporting frameworks that connect brand and marketing activity to measurable business outcomes **Executive Leadership & Cross-Functional Influence*** Serve as a strategic advisor to the C-suite on brand investment, market positioning, and marketing’s role in driving firm growth* Represent the brand in firm-wide planning, ensuring marketing is embedded in strategic decision-making at the highest levels* Partner with Human Resources to align the employer brand with HITT’s external identity, supporting talent attraction and retention at scale* Act as an external brand ambassador representing HITT at industry events, in professional organizations, and across the business community* Lead and develop the MarCom department, managing the overall marketing budget and fostering a team culture built on craft, accountability, and continuous improvement **QUALIFICATIONS*** Bachelor’s degree in Marketing, Communications, Business, or a related field* 15+ years of progressive experience in marketing, brand, or communications leadership, with demonstrated success building or significantly advancing a corporate brand* Demonstrated success leading, developing, and retaining a large, multi-disciplinary marketing team; experience managing director-level leaders and building a department culture of accountability and excellence* Proven track record as a brand strategist: someone who has shaped positioning, driven brand evolution, and connected brand investment to business results* Deep expertise across the full marketing mix — brand strategy, integrated communications, content and digital, pursuits/proposals, and client experience* Experience leading an integrated marketing function in a large, complex organization; professional services or B2B industry experience is strongly preferred; A/E/C is a plus but not required* Executive-level communication and presentation skills; able to build conviction around brand strategy with C-suite, ownership, and external audiences* Strong creative judgment and a sharp eye for what elevates a brand and the confidence to push the work until it gets there* Collaborative, cross-functional operator with the influence and credibility to align leaders across a complex organization around a shared brand vision* Strong financial acumen; experience developing and managing enterprise-level marketing budgets* Proficiency in marketing technology platforms including CRM (Microsoft Dynamics preferred), marketing automation, content management systems, and analytics tools* Proven ability to identify, evaluate, and champion new tools and technologies (including AI) that improve the capability, output, and impact of a marketing and communications team **TOTAL COMPENSATION:** **This role offers a guaranteed bonus in addition to base salary, providing a total cash compensation opportunity above the posted range.** The base salary range represents only one component of HITT’s competitive total rewards package. In accordance with Virginia Senate Bill 215 (SB 215), the base salary range for this position is: $160,000.00 - $220,000.00Compensation in other cities and states may vary. HITT Contracting offers a competitive total benefits and compensation package including performance-based bonuses, premium health care coverage including vision and dental, employer-matched 401(k), wellness reimbursement program, paid holidays and time-off, and other voluntary benefits and leave types. The determination of salary is based on the candidate’s individual professional experience, qualifications, education, skills, and training.***HITT Contracting is an equal opportunity employer. We are committed to hiring and developing the most qualified individuals based on job-related experience, skills, and merit. All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic. We value a respectful, inclusive workplace where everyone has the opportunity to succeed. HITT Contracting maintains a drug-free workplace, consistent with applicable local, state, and federal laws.*** #J-18808-Ljbffr