Web Analyst

Join us to create change and have an impact in homes around the world. At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together. Location: Charlotte, NC HQ; hybrid work policy model. All About the Role The Web Analyst is a strategic, data-driven partner responsible for shaping the performance and optimization of Frigidaire.com and Electrolux.com. This role translates complex web and customer behavior data into actionable insights that drive conversion, revenue, and user experience improvements. Working cross-functionally with marketing, e-commerce, and IT teams, the Web Analyst ensures accurate tracking, develops forecasting models, and communicates clear, impactful recommendations to senior leadership. Success in this role requires strong analytical thinking, business acumen, attention to detail, and the ability to influence stakeholders through clear and compelling storytelling. Key Responsibilities Monitor and report on website performance KPIs (traffic, engagement, conversion) using GA4; deliver regular insights to stakeholders. Analyze user behavior and conversion funnels to identify drop-offs and optimization opportunities. Build and maintain dashboards and reports (e.g., Looker Studio) to track performance across channels and campaigns. Evaluate traffic sources and marketing channel performance, providing recommendations to improve conversion outcomes. Partner with media and marketing teams to assess campaign effectiveness and identify growth opportunities. Analyze regional and customer data to inform business strategy, including inventory and delivery impacts on conversion. Ensure data accuracy and integrity across tracking platforms; troubleshoot and support implementation with IT. Develop forecasts and present actionable insights and recommendations to senior leadership. Minimum Qualifications Bachelor’s degree. 2+ years of experience in web analytics, e-commerce, or digital marketing analytics. Proficiency with GA4 and dashboarding tools (e.g., Looker Studio) and strong Excel/Google Sheets skills. Experience analyzing and interpreting data from multiple sources to generate actionable insights. Familiarity with e-commerce KPIs, digital marketing channels, and conversion optimization principles. Benefits Discounts on our award-winning Electrolux products and services. Family-friendly benefits. Insurance policy plan. Extensive learning opportunities and flexible career path. Please note that we are unable to offer visa sponsorship for this position at this time. Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through View email address on click.appcast.io. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. #J-18808-Ljbffr SwiftCruit