Assistant Brand Manager

Assistant Brand ManagerThe Assistant Brand Manager supports the Brand Team in the execution of key brand responsibilities under the direction of Category Manager. They play a meaningful role in the delivery of brand P&L goals. This individual will positively influence cross-functional partners to support innovation and brand building activities. This role will contribute to the creative development of exciting new brands and marketing communications.Responsibilities:Manage product P&Ls, launch plans and promotional strategiesDrive the ideation and creation of brand ideas and concepts for new products in marketing, R&D and cross functional brand teamsIdentify key brand/product opportunities to build, expand Melaleuca brand portfolio and support monthly purchasing element of the Melaleuca business modelPerforms market analysis of products and/or specific product concepts, reports on emerging consumer and product trendsDevelops Basis of Interest platforms for product conceptsDevelops, implements, and manages Product Plans and Calendars for approved new product concepts for review and approval up the chain of commandDevelops, implements, and manages Marketing Plans (including brand positioning, pricing, promotion and advertising) for new and existing productsAnalyzes competitive product and develops product claims working with R&D and Legal to substantiate all product claimsDevelops and drives creation of brand story, including critical data to support key story elements from ingredients, sourcing, scientific data, patented technology etc.Develops and manages consumer researchDevelops Copy Platforms for product package labeling working with and giving direction to graphics departmentAnalyzes and develops packaging for assigned products working with and giving direction to purchasing and operationsOrganizes and manages cross-functional project teams for assigned brands for the following activities: product development, consumer research, manufacturing, forecasting & purchasing, quality, inventory management, distribution, sales and marketingQualifications:Detailed work and organizational skillsAbility to analyze problems and create solutionsAbility to work independently and follow through on projectsAbility to maintain confidentiality of sensitive areasExcellent written and verbal communication skillsAbility to work under stressStrong creativity skillsWord processing and spreadsheet skillsSit with intermittent walkingManual dexterity for such duties as stapling, collating, sorting, filing, typing, writing, etc.Communicate (hearing &speech) with individuals in person and by telephone in a tactful and courteous mannerVisually read reports, computer screen, etc.Good math skills (add, subtract, multiply, and divide)Two (2) or more years previous experience in Product Management or equivalentStrong customer relation skills for conflict situationsGeneral business skillsBachelor's Degree in Marketing, Business, Communications, or equivalentAbility to perform the essential duties and responsibilities with efficiency and accuracy