Lifecycle Campaign Manager

Role Description

Develop and execute a comprehensive customer lifecycle strategy aimed at maximizing customer lifetime value. You will oversee all aspects of lifecycle marketing, from journey mapping and deployment to reporting and optimization. By utilizing personalized, 1:1 communication strategies, you will drive retention and business growth across defined customer roadmaps. This position requires strong analytical skills to monitor engagement signals and deploy intervention strategies for at-risk accounts. You will act as a strategic partner to MarTech teams to ensure seamless execution within Salesforce and Hubspot. The ultimate objective is to reduce cancellations and increase overall renewal rates.

Duties & Responsibilities

• Map the end-to-end customer journeys to ensure seamless onboarding and consistent engagement across channels.
• Develop logic for tailored communications based on industry verticals, service types, and user personas.
• Design adoption and advocacy programs that drive product utilization and transform clients into brand advocates.
• Provide strategic briefs and logic requirements to the MarTech team for execution in SFMC or Hubspot.
• Monitor engagement signals and sentiment to identify at-risk accounts and deploy intervention strategies to stabilize.
• Align with the Growth Campaign teams to ensure nurture efforts support a seamless foundation for cross-sell and upsell initiatives.
• Track and report on lifecycle metrics, identifying gap-closing measures to meet retention targets.
• Translate complex campaign results into actionable business insights for leadership presentations.

Qualifications

• Education: Bachelor’s degree in Business, Marketing, or a related field or equivalent years of experience.
• Experience: 5 or more years of experience in CRM, Lifecycle, or Retention Marketing is required.
• Technical Literacy: Strong understanding of Salesforce and Marketing Automation platforms (SFMC/Hubspot).
• Data Proficiency: Proven ability to evaluate consumer data to drive measurable business gains.
• Bonus Systems: Experience with Google Analytics, Workfront, and Microsoft Office preferred.

Requirements

• No sponsorship or OPT available.
• Base Pay Range: $94,100 - $115,200 / year.
• While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience.
• Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).

Benefits

• Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
• Professional and Personal Growth
• Multiple avenues to grow your career
• Training and development programs available
• Tuition Reimbursement benefits (for FT Colleagues)
• Health and Wellness
• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
• Savings and Retirement
• 401(k) retirement plan with company-matching contributions
• Work-Life Balance
• Vacation days & sick days
• Company-paid holidays & floating holidays
• A company mindset that prioritizes health, safety, and flexibility