Integrated Campaigns Manager

Role Description

In this role, you'll champion Treasury, our global business account built for startups, owning the integrated campaign strategy, and quarterbacking the cross-functional plan to drive awareness, adoption, and active use. You'll be an expert on Treasury, holding deep market and audience insight and direct business accountability. You'll lead a complex, multi-motion campaign plan spanning:

• Self-serve lifecycle programs
• Direct startup GTM
• VC and incubator ecosystem plays
• High-visibility brand campaign

You'll work shoulder-to-shoulder with lifecycle, growth, brand, PMM, sales, and partner teams to bring it all to market. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth.

Responsibilities

• Own the overall campaign strategy and plan for Treasury, and drive the global, cross-functional workstream for activation and impact.
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.
• Work with regional marketing to ensure local relevance and advise on campaign delivery.
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams.
• Partner with product marketing and content and editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions and offers, etc.
• Use and recommend leading tools to improve or accelerate the work of the campaigns function.
• Act as an expert for your owned audience and solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
• Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.

Qualifications

• 8+ years of enterprise B2B marketing experience leading large, complex, global campaigns—including some mix of integrated campaigns, content marketing, regional and field marketing, and account-based marketing—with a proven track record delivering campaign playbooks for international localisation and execution, and demonstrated increase in scope.
• Strong knowledge of FinTech industry landscape, trends, and technology.
• Proven expertise working with and influencing cross-functional teams—including regional marketing, sales, and product leaders—to build and grow pipeline.
• Strong data acumen, with the ability to build, interpret, adjust, and communicate campaign performance across measurement tools and key marketing and sales metrics.
• Strong presentation, writing, and communication skills, especially to executive stakeholders.

Preferred Qualifications

• Experience at a highly dynamic, fast-growing growth tech company.
• Integrated campaigns experience marketing to startups, founders, or the venture and incubator ecosystem—and a genuine understanding of what early-stage and scaling founders care about.
• Background in fintech, banking, neobanking, or financial services marketing—particularly products involving business accounts, payments infrastructure, financial operations, or embedded finance.
• Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions.
• Product campaigns experience focused on payments, banking, fraud, financial services, and embedded finance.
• A genuine passion for advocating on behalf of users, audiences, and customers.
• A track record of anticipating and unblocking challenges, staying ahead of market and audience trends, and identifying regional needs before they surface.
• Fluency in modern storytelling and content trends, with the ability to translate them into thoughtful, resonant campaign strategies.
• An agile, iterative, and AI-fluent approach to work, with the appetite to evaluate and recommend solutions and drive clarity across complex, global stakeholder groups.
• Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions.