Senior Campaign Manager

What Makes This Role Exciting

CloudPay is seeking a highly experienced and strategic Senior Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across various channels. This role is crucial in driving lead generation, brand awareness, and customer engagement for our global payroll and payments solutions.

Main Responsibilities

• Develop and implement comprehensive multi-channel marketing campaign strategies aligned with business objectives and target audience insights.
• Manage the end-to-end campaign lifecycle, from ideation and planning to execution, monitoring, analysis, and reporting.
• Collaborate with internal teams (product marketing, content, sales, digital marketing, regional marketing) to ensure campaign alignment and effective content creation.
• Oversee the development and production of creative assets, including landing pages, email copy, ad creatives, and other marketing collateral.
• Manage campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
• Utilize marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce) for campaign execution, lead nurturing, and tracking.
• Analyze campaign performance data, identify trends, and provide actionable insights for continuous optimization.
• Conduct A/B testing and other experimentation to improve campaign effectiveness and conversion rates.
• Stay up to date with industry best practices, emerging marketing technologies, and competitors' activities.
• Mentor and guide junior team members, fostering a collaborative and high-performing environment.

Experience Needed For This Role

• Degree in Marketing, Business Administration, or a related field.
• Proven progressive experience in campaign management, preferably within a B2B SaaS or technology environment.
• Proven track record of successfully planning, executing, and optimizing integrated marketing campaigns that deliver measurable results.
• Expertise in marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Ability to work collaboratively in a fast-paced, global environment.
• Experience in the FinTech or HR technology sector is a plus.

About You And Our Core Values

• Taking ownership, working with integrity and respect
• Being a team player is key to our culture
• Solution and customer focused
• Great initiative with the goal for excellence in achieving results
• Dedicated to developing and always looking for continuous improvements
• Be creative, be committed, be engaged and enjoy what you do

US Package And Benefits

• Competitive Salary
• Competitive vacation allowance
• 401K
• Calm app
• Employee Referral Program
• EAP – Employee Assistance Program
• Eye and Glasses contribution
• WFH Allowance
• Life Insurance
• Paid Volunteering days
• Birthday Leave
• Parental Leave
• Marriage Leave
• Bereavement Leave

CloudPay Is Committed To Being An Equal Opportunities Employer.