Global Integrated Campaigns Senior Manager

Role Description

Rimini Street is seeking a strategic, execution-driven Global Integrated Campaigns Senior Manager with deep expertise in orchestrating go-to-market campaigns across the full B2B buyer journey. This role is critical to shaping, owning, and executing global campaign strategies that elevate our brand, drive demand, and deliver measurable business impact.

The Global Integrated Campaigns Senior Manager owns the end-to-end strategy, execution, and performance of Rimini Street’s global integrated campaigns. This role serves as a critical bridge between go-to-market strategy and execution—ensuring campaigns are thoughtfully designed, operationally sound, globally scalable, and relentlessly focused on measurable outcomes.

• Own the strategy, execution, and performance of global integrated multi-channel campaigns spanning digital, web, email, paid media, social, webinars, events, partners, and outbound motions.
• Translate go-to-market strategy, product priorities, and buyer insights into cohesive, executable campaign strategies with clear objectives, target audiences, messaging, offers, and success metrics.
• Orchestrate end-to-end campaign execution across the full buyer journey, ensuring alignment and consistency across messaging, offers, CTAs, sequencing, and channel mix.
• Define and oversee campaign scope, prioritization, timelines, and launch readiness, bringing focus and clarity in a highly matrixed environment.
• Own the development, quality, and scalability of global campaign-in-a-box assets, including campaign flows, landing pages, emails, nurture programs, ads, social copy, and SDR enablement materials.
• Lead global campaign enablement by packaging, communicating, and activating campaign playbooks to support consistent regional execution while allowing for local relevance.
• Partner closely with Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR, and Regional Marketing teams to drive alignment, accountability, and execution excellence.
• Establish and maintain integrated campaign calendars, operating rhythms, and stakeholder communications to ensure transparency, momentum, and predictable delivery.
• Serve as the senior point of accountability for campaign execution quality, proactively identifying risks, dependencies, and tradeoffs and driving resolution.
• Enable and support regional teams with campaign readiness, execution guidance, and localization support, ensuring global consistency and regional effectiveness.
• Own campaign performance measurement and analysis, surfacing insights and optimization recommendations to improve engagement, conversion, pipeline contribution, and ROI.
• Drive continuous optimization across campaigns based on performance data, buyer behavior, and market feedback, championing a test-and-learn mindset.
• Stay current on B2B marketing best practices, emerging platforms, and buyer engagement trends, applying insights to evolve campaign strategy and execution.
• Mentor and guide campaign managers and contractors as needed, setting a high bar for execution, accountability, and operational rigor.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.
• 7+ years of experience in B2B integrated marketing, demand generation, or campaign management.
• Proven ability to own and scale global, multi-channel campaigns with accountability for pipeline impact and business outcomes.
• Deep understanding of the B2B buyer journey, buying groups, and persona-based marketing across complex sales cycles.
• Demonstrated success translating go-to-market strategy and product priorities into cohesive, executable campaign strategies.
• Strong strategic judgment with the ability to prioritize initiatives, make tradeoffs, and drive clarity in a matrixed organization.
• Advanced program and campaign management skills, with a track record of delivering complex initiatives on time and at high quality.
• Experience leading cross-functional alignment across Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR, and Regional Marketing teams.
• Data-driven mindset with experience defining success metrics, analyzing performance, and optimizing campaigns based on insight and buyer behavior.
• Ability to synthesize performance data into clear, executive-ready insights and recommendations.
• Strong storytelling instincts with the ability to distill complex technology and value propositions into clear, compelling campaign narratives.
• Excellent communication and stakeholder management skills, with confidence influencing senior leaders and peers.
• Experience developing global campaign playbooks and enablement materials that scale across regions while allowing for local relevance.
• High level of operational rigor, attention to detail, and commitment to execution excellence.
• Self-directed leader with a bias toward action who thrives in fast-paced, ambiguous environments.

Benefits

• Medical, Dental, and Vision insurance.
• Disability insurance.
• Paid Parental Leave.
• 401(k) program.
• Generous Paid time off (PTO).