Marketing Representative

About This Job This is a full-time position located at the Capitol Annex Building in Baton Rouge, LA. This Tourism Marketing Representative position will concentrate efforts on implementing strategies in the Domestic and International Sales Division. The Louisiana Office of Tourism (LOT) Marketing program directs, manages, and monitors public relations, advertising, and media agencies through contracts with private sector companies specializing in different aspects of destination marketing practices. This effort also includes partnerships with professional groups such as the Louisiana Association of Convention and Visitors Bureaus (LACVB) and the Louisiana Tourism Association (LTA) and local Convention and Visitor Bureaus (CVBs). One of the most critical responsibilities of the Domestic and International Sales Division is to seek creative strategies to position Louisiana as a top-of-the-mind, premier vacation destination. This is accomplished by employing a variety of strategies, including sponsoring events, conducting sales missions, attending trade and consumer shows, conducting familiarization tours, conducting educational seminars, and using tourism activations at events to increase the awareness of Louisiana as a top vacation destination, among other responsibilities. The Louisiana Office of Tourism's vision is to market and promote the brand of Feed Your Soul, showcasing Louisiana as a travel destination, increasing revenue generated by the tourism industry, and contributing to the economic impact of tourism in all 64 parishes. The Office of Tourism partners with tourism professionals and industry stakeholders in private and public sectors to extend and enhance their efforts to reach domestic and international consumers and travel trade. An Ideal Candidate Should Possess The Following Competencies: Demonstrating Accountability: The ability to take ownership of actions, behaviors, performance, decisions, and outcomes. Thinking Critically: The ability to analyze information objectively, identify connections across sources, and form logical, well supported conclusions. Using Data: The ability to collect, analyze, and use data to generate insights and inform decisions. Minimum Qualifications Three years of experience in tourism, marketing, public relations, or administrative services; OR Six years of full-time experience in any field; OR A bachelor's degree. Experience Substitution Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field. Job Specification The official job specifications for this role, as defined by the State Civil Service, can be found here. Job Duties: Track travel trends and visitation numbers to identify consumer/trade events where Louisiana should be present. Research potential clients attending tradeshows prior to creating the appointment schedule. Manage the planning, organizing, and execution of special events, promotions, activations designed to build and sustain a top-of-mind awareness of Louisiana as a premier tourism destination. Manage outgoing/return shipments of trade show booths, booth supplies, rentals, collateral materials with DCRT’s distribution department and third-party vendors. Manage CRM database post show/conference to provide to the Louisiana industry partners for follow-up to attract more visitors and to expand new markets into Louisiana. Create evaluation and reporting tools that will be used to gauge return on investment for all aspects of sales. Collaborate with national tourism associations in their international cooperatives sales efforts. Communicate and network with key stakeholders to improve and enhance viability of local tourism businesses. Provide general information to tourist attractions, hotels, and restaurants across the state and field inquires from stakeholders, tour operators, and travel agents in a professional manner. Manage marketing projects and co-op campaigns in conjunction with the Communications Department to ensure Louisiana’s travel industry partners are aware of partnership opportunities with LOT. Report to the Tourism Marketing Director all activity progress, results, challenges, and recommendations. Manage and execute international consumer and travel sales missions and international trade and media familiarization tours. Plan event/project logistics by securing necessary resources, location, audio-visual, security, technical needs, etc. Communicate with Tourism Director and event/project’s point person regularly on progress. Engage with the state’s external agencies and partners, such as CVBs, local attractions, and trade organizations, to plan familiarization tours for clients traveling individually or in groups as directed by the Tourism Director. Create and maintain marketing collateral such as brochures, visual aids for presentations, training/webinars, tradeshows, and sales missions. Manage budgets and generate tracking reports. Independently negotiate and execute necessary contracts/Cooperative Endeavor Agreements for service providers. Other duties as assigned. Position-Specific Details: Location: This position is located at the Capital Annex Building in Baton Rouge, LA. Travel may be required to other locations across and out of the state. Appointment Type: This position may be filled as probational, promotion, or detail to special duty. Current permanent status state employees may be required to accept a probational appointment. Career Progression: This position may be filled as a Tourism Marketing Representative 1, 2, or 3. As part of a Career Progression Group, vacancies may be filled based on the qualifications of the selected applicant. Please refer to the "Class Specifications" page for specific information of salary ranges, minimum qualifications and job concepts for each level. Work Schedule: This is a full-time position that reports in-office for an average of 40 hours/week. This position may be required to work evenings, weekends, holidays, and/or overtime. This position may be required to travel. Compensation: Compensation offered will be dependent on level of experience and/or certification, so please be sure to include all education and work experience for consideration. Louisiana is a State As a Model Employer (SAME) that supports the recruitment, hiring, and retention of individuals with disabilities. The Office of the Lieutenant Governor and the Department of Culture, Recreation and Tourism are participants in the E-Verify system for identification and employment eligibility purposes. Louisiana as a State, is a Model Employer for People with Disabilities. For Further Information About This Vacancy Contact: Pacee Wallace Department of Culture, Recreation, & Tourism 1051 N. 3rd Street Baton Rouge, LA 70802 Phone: View phone number on click.appcast.io View email address on click.appcast.io Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career. As a State Employee, You Will Earn Competitive Pay, Choose From a Variety Of Benefits, And Have Access To a Great Professional Development Program: Insurance Coverage More information can be found at Parental Leave – Up to six weeks paid parental leave More information can be found at Holidays and Leave New Year's Day Martin Luther King, Jr. Day, Mardi Gras, Good Friday, Memorial Day, Independence Day, Labor Day, Veteran's Day, Thanksgiving Day and Christmas Day. Additional holidays may be proclaimed by the Governor State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase. Retirement State Of Louisiana Employees Are Eligible To Participate In Various Retirement Systems (based On The Type Of Appointment And Agency For Which An Employee Works). These Retirement Systems Provide Retirement Allowances And Other Benefits For State Officers And Employees And Their Beneficiaries. State Retirement Systems May Include (but Are Not Limited To): Louisiana State Employees Retirement System ( LASERS has provided this video to give you more detailed information about their system Teacher's Retirement System of Louisiana ( Louisiana School Employees Retirement System ( among others Competency Evaluation DA: Demonstrating Accountability - How well do you take responsibility for your actions, results, and performance? I avoid responsibility, deliver poor work, and resist feedback. I take ownership when prompted and meet basic expectations. I own results, meet standards, and respond to feedback professionally. I drive high performance, prevent issues, and model accountability. DA: Demonstrating Accountability - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid. TCr: Thinking Critically - How do you analyze information and draw meaningful conclusions from it? I miss key details or oversimplify information, and my conclusions may not be based on evidence. I try to analyze information, but I may overlook the relevance or credibility of my sources. I analyze key information, consider the evidence, and form logical conclusions based on credible sources. I uncover deeper insights by connecting different sources, questioning assumptions, and identifying patterns. TCr: Thinking Critically - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid. UD: Using Data - How do you work with data to generate insights or inform decisions? I struggle to collect, analyze, or use data effectively, and I may misuse or present sensitive information incorrectly. I can work with basic data, but I may miss key trends, present it unclearly, or need help applying insights. I collect accurate data, identify patterns, share insights clearly, and use data to make informed, ethical decisions. I use advanced techniques to uncover insights, tell clear data stories, and proactively protect sensitive information. UD: Using Data - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid. Required Question #J-18808-Ljbffr