Founding Content Marketing Lead
$120k - $160kThomas Talent Network
About the Role (NY or SF)
This is a founding content marketing lead role reporting directly to the VP of Marketing. You'll own content strategy and execution from zero to one, building out positioning, campaigns, and the strategic direction for how the company invests its marketing efforts. You'll be strategic but also hands-on, executing content across case studies, webinars, blogs, social, and video. The role sits at the intersection of strategy and execution, with a junior content person supporting you on production tasks.
What You'll Own
- Own content strategy and positioning across all channels: LinkedIn, case studies, video, Instagram, and social
- Create and execute content campaigns that resonate with researchers and show how the product helps them do better work
- Interview customers and translate insights into compelling B2B content and narratives
- Build and manage the content calendar, making strategic decisions on which channels and formats to prioritize based on prior success
- Work with product marketing and events teams to align messaging and turn successful campaigns into repeatable playbooks
- Test and scale new content formats including video, webinars, and social-first content
Must-Have Requirements
- 8+ years in B2B SaaS content strategy, product marketing, editorial, or brand storytelling roles
- Track record of owning content strategy end-to-end at a startup or high-growth company
- Comfort across multiple content mediums including video, case studies, blogs, and social platforms
- High ownership mentality and ability to make strategic decisions on content direction without a playbook
Nice-to-Have
- Experience starting content from zero at an early-stage startup or building something from the ground up
- Strong personal brand or experience as a social media creator
- Passion for the B2B SaaS space and proven ability to grow an audience or build credibility in a vertical
Compensation & Benefits
- Base salary: $120,000–$160,000 depending on experience
- 10% performance bonus (OTE: $132K–$176K)
- Meaningful equity ownership
- Comprehensive healthcare and dental coverage
- Flexible time off
Vacancy posted 14 days ago
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