Senior SEO Specialist

Senior Digital Marketing SpecialistFor more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.Ready to Power a Smarter World with us?In the role of Senior Digital Marketing Specialist working on-site in Waukesha, Wisconsin, you will be part of the Corporate Marketing team.The Senior Digital Marketing Specialist oversees the multi-faceted digital marketing activities and provides leadership guidance to integrated media buyers on the Marketing team. This includes but is not limited to overseeing digital lead generation efforts via Google/Bing Pay Per Click campaigns, social postings, digital display, CM360 and digital analysis. The Senior Digital Marketing Specialist continuously evaluates digital efforts for improvement and potential new tests/activities.The SEO Specialist will support the execution of Generac's organic search and AI Optimization (AIO) strategies across a portfolio of digital properties. This role is hands-on and focused on implementing SEO best practices, optimizing content, and identifying opportunities to improve search visibility and performance.This role will report to the SEO and Content Strategy Manager and work closely with product marketing, UX and design, and engineering teams to enhance site performance, support content initiatives, and contribute to a scalable organic growth strategy.Key ResponsibilitiesSEO Execution & OptimizationExecute on-page SEO optimizations including metadata, internal linking, header structure, and URL improvementsSupport keyword research and implement keyword targeting across priority pagesOptimize existing content to improve rankings, engagement, and conversion performanceAssist in developing content briefs aligned with SEO strategy and user intentTechnical SEO SupportConduct routine technical audits to identify crawlability, indexation, and performance issuesPartner with engineering and UX teams to implement SEO recommendations (e.g., site speed, structured data, mobile optimization)Support implementation of schema markup and other technical enhancementsContent & AIO (AI Optimization)Assist in optimizing content for AI-driven search experiences (e.g., featured snippets, generative search, FAQs)Support development of resource content such as blogs, guides, and help articlesEnsure content aligns with evolving search behaviors and AI search trendsPerformance Tracking & ReportingMonitor and report on key SEO metrics including rankings, organic traffic, and conversionsUse tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs) to analyze performanceIdentify trends and recommend optimizations based on data insightsCross-Functional CollaborationCollaborate with internal teams (content, digital, product marketing) to align SEO with broader marketing initiativesSupport campaign launches and website updates with SEO best practicesCoordinate with external agencies or vendors as neededMinimum RequirementsBachelor's degree or equivalent experience3–5 years of hands-on SEO experienceExperience optimizing website content and improving organic search performanceFamiliarity with SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.)Preferred QualificationsExperience with technical SEO fundamentals (site audits, schema, Core Web Vitals)Understanding of AI-driven search and emerging SEO trendsExperience working within CMS platforms (e.g., Adobe Experience Manager, WordPress, Optimizely)Basic HTML/CSS knowledgeKnowledge, Skills & AbilitiesSEO Fundamentals: Strong understanding of on-page, technical, and content SEO best practicesAnalytical Thinking: Ability to interpret data and translate insights into actionable recommendationsContent Optimization: Skilled in improving content for both users and search enginesAttention to Detail: Ability to identify issues and ensure accuracy in implementationCollaboration: Comfortable working cross-functionally in a fast-paced environmentAdaptability: Keeps up with algorithm updates, SEO trends, and AI search evolutionPhysical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.