Director of Marketing & Communications

Director Of Marketing And Communications

JVS is a non-profit, non-sectarian agency. Our mission is to empower individuals from diverse communities to find employment and build careers; and to partner with employers to hire, develop and retain productive workforces.

JVS provides a broad range of services including adult education, skills training, job readiness training, job placement and support, and access to post-secondary education. JVS assists employers in their search for well-qualified job applicants and their initiatives to upgrade the skills of their incumbent workforce.

The Director of Marketing and Communications reports to the Senior Vice President of Policy & Advancement and serves as the lead strategist and implementor of JVS's marketing and communications activities, from ideation through to measurement. This role ensures the marketing & communication function supports JVS's organizational priorities, enrollment goals, engaging new employer partners, and fundraising efforts, while keeping all activities connected to the organization's mission and vision.

The Director develops and oversees campaigns to reach key new and current audiences and strengthen JVS's reputation as the largest, oldest workforce development agency in New England. They provide strategic vision on agency-wide initiatives, from program marketing and storytelling to business development, advancement campaigns, and public relations. This role owns brand management efforts and brings deep marketing & communication expertise and the capacity to try new things, identify areas for improvement, and implement strategic vision. The Director leads a three-person team, made up of one Digital Marketing Specialist and one Marketing Analytics Specialist, along with managing relationships with external vendors for public relations, design, photography, videography, and print collateral.

Essential Job Functions

• Strategy and Brand Management
• Program Marketing
• Fundraising Communications
• Digital & Print
• Team Leadership and Development
• Cross-Functional Collaboration

Minimum Qualifications

• Proficient in Salesforce and Salesforce Pardot
• Robust knowledge of the media and news landscape in Greater Boston
• Excellent writing and editing skills
• Proficient in graphic design tools, such as Canva and Adobe Suite
• Excellent leadership skills
• Project management skills
• Website development skills, including SEO, rank math, HTML, and Wordpress experience
• Analytical acumen and ability to translate complex data into understandable reports, visualizations, and metrics
• Ability to collaborate effectively across teams to produce high-quality communications and marketing materials in timely fashion
• Ability to juggle multiple competing deadlines and priorities at once

Education & Experience Required

• Bachelor's degree or equivalent in marketing, communications, or related field. Graduate-level degree preferred but not required.
• Minimum of 5 years of experience in communications and marketing
• Experience marketing programs to complex audiences and vulnerable populations
• Experience with fundraising appeals, events, and other fundraising communications activities
• Demonstrated experience overseeing a team
• Expertise in marketing strategy, brand management, and market research
• Experience developing marketing campaigns across paid and earned channels
• Eye for visual design and aesthetics

Preferred Qualifications

• Background in nonprofit marketing and experience/knowledge of JVS's primary audiences
• Experience building and launching new campaigns
• Experience working in the nonprofit or workforce development sector
• Comfort with emerging technologies, project management tools, and workflow software.

$95,000 - $110,000 a year

JVS CULTURE

JVS is strongly committed to diversity and a workplace environment that respects, appreciates and values employee differences and similarities. By providing and supporting a work culture that fosters and builds diversity and its strengths, JVS will better serve our local communities and continue to provide quality services.

JVS is an employment at will organization and an equal opportunity employer committed to maintaining a work and learning environment free from discrimination on the basis of sex, race, color, religion, national origin, pregnancy, gender identity, sexual orientation, martial/civil union status, ancestry, place of birth, age, citizenship status, veteran status, political affiliation, genetic information or disability, as defined and required by state and federal laws. Additionally, JVS prohibits retaliation against an applicant or employee because he or she has engaged in protected activities under the statutes prohibiting discrimination in the workplace.