Head of Ecommerce

The Head of US/CA Markets owns the end-to-end performance and execution of the US e-commerce business, driving revenue, conversion and profitability. This is a senior individual contributor and team leadership role. You will be the most senior e-commerce presence on the ground in the US. the person who connects what’s happening in the market to clear actions, and who translates business performance into a narrative leadership can act on. You will operate with high autonomy on decisions impacting the bottom line, while staying closely aligned with the broader Western e-commerce strategy. Scope & Accountability Full ownership of US market e-commerce performance Local decision-making on P&L within agreed parameters Day-to-day leadership and development of the NY team (5 people) Primary point of contact between the US operation and the Western e-commerce leadership team Key Responsibilities Commercial Performance Own the trading cadence: weekly, monthly and seasonal reviews with a clear narrative on what’s working, what’s not, and what needs to happen next Analyse business performance end-to-end: traffic, conversion, AOV, margin, returns, customer behaviour Identify risks and opportunities early and drive cross-functional action to address them Manage US revenue forecasting and ensure alignment with global planning cycles Customer & Digital Experience Own CRM strategy and execution for the US market acquisition, retention and lifecycle Lead CRO initiatives to improve conversion across the funnel Ensure the digital experience reflects the brand and commercial priorities of the US market Lead, coach and develop a team of 5, bus developer, community, merchandising and logistics. Build a culture of accountability and learning within the team. Act as the connective tissue across functions, ensuring community, merchandising and logistics are working towards the same commercial goals Stakeholder Communication Provide regular, structured updates to the General Manager and E-commerce Direcrtor on US performance Flag issues early and come with solutions, not just problems Partner with global functions (marketing, product, finance) to ensure the US perspective is represented Experience Proven experience owning e-commerce P&L end-to-end, not just one function Strong commercial instinct, ability to read the business and know where to focus Experience leading and developing junior teams Clear, structured communicator, can turn complex data into a simple narrative with clear actions Based in or willing to relocate to New York Background in fashion, lifestyle or consumer retail preferred but not required Functional Expertise Strong understanding of e-commerce business drivers (traffic, conversion, LTV) Experience in commercial planning, pricing and performance optimisation Ability to connect business strategy with execution #J-18808-Ljbffr