VP of Marketing, BuyWander - Seattle, WA

VP of Marketing – BuyWander Location: Seattle, WA Type: Full-Time | Executive Compensation: Competitive Salary $165-225K (includes equity & bonuses). DOE About BuyWander BuyWander is rebuilding the $850B retail returns industry from the ground up. We turn returned goods into opportunities through AI-powered local auctions, redefining the returns experience. The Role We’re hiring our first Head of Marketing. This role allows you to build a brand from zero, own growth across all channels, and define a new category. What you'll own Brand: Define and evolve voice, story, positioning; turn returns into a compelling narrative; build a brand people talk about. Growth: Own customer acquisition across paid, organic, partnerships, local; build a data-driven growth engine; obsess over CAC, LTV, conversion, retention. Demand Generation: Drive traffic & participation in auctions; create local market playbooks; launch bold, creative campaigns that convert. Experimentation: Run constant tests across channels, messaging, audiences; operate like a marketing lab with fast cycles and learnings; break conventional playbooks to find asymmetric wins. AI-Powered Marketing: Leverage AI tools to 10x output and insight; automate workflows, content generation, analysis; build systems where AI + human creativity gives advantage. Systems & Scale: Build marketing engine tools, dashboards, attribution; create feedback loops between data, insight, action; eventually build and lead a high-performance team. Why This Role Is Different Unlike typical Head of Marketing positions that inherit teams and optimize existing channels, you will build the entire growth engine from scratch, blending data, creativity, AI, and equity upside. Growth & Upside Build and lead the full marketing organization. Define a nationally recognized brand. Earn equity in a company attacking a massive market. Create something category-defining and hard to replicate. Why BuyWander Massive market tackling a real problem. High-speed, high-ownership environment. Mission-driven: helping people get ahead. Team that values builders, thinkers, and doers. Requirements / What you bring 5–10+ years in marketing, owning growth, performance, or brand. Proven track record of driving measurable, repeatable growth. Strong analytical mindset; think in funnels, cohorts, experiments. Experience using data to make decisions, not just reporting. Hands‑on experience with modern marketing tools & AI workflows. Comfort operating in ambiguity with speed and ownership. Bonus points Experience in marketplaces, auctions, resale, or eCommerce. Built or scaled growth engines from 0 to 1. Deep performance marketing & creative testing expertise. Strong POV on the future of AI in marketing. Who you are Analytical leader: use data to find leverage & make fast decisions. AI-forward: use AI daily and push its limits. Mad scientist: love testing weird ideas and uncovering unexpected wins. Builder: thrive in 0 to 1 environments. Scrappy operator: execute without waiting. Owner: think like this is your company. Company Benefits Competitive salary and performance-based bonuses. Meaningful equity in a company attacking a massive market. Health, Vision & Dental insurance. Unlimited PTO. Annual company offsites. 401(k). BuyWander is an Equal Opportunity Employer. Employment decisions are based on qualifications, skills, merit, and business needs. We believe a range of skills, perspectives, and experiences strengthens our team. #J-18808-Ljbffr BuyWander