Vice President, Marketing

Description The VP of Marketing leads global brand strategy, demand generation, and integrated marketing execution for a luxury medical‑grade skincare brand operating across two channels: direct‑to‑consumer and a professional network of spas, medical aesthetics practices, and international distributors. This role has full ownership of the marketing function, with a team spanning Brand, Digital, Trade, Education, and Creative. The VP serves as the senior marketing voice in cross‑functional leadership and is responsible for both long‑range brand positioning and day‑to‑day execution decisions. Key Details Where You’ll Work: This position is ideally based in the greater Seattle area with a hybrid schedule. Candidates located elsewhere on the West Coast will also be considered, provided they are available during standard Pacific Time business hours and able to travel on‑site periodically to support team collaboration, meetings, and other business needs. Your Hours: Full‑Time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion. Physical Demands: This role is primarily sedentary, performed in an office or remote work environment. It requires the ability to sit for extended periods, use a computer and standard office equipment. Travel Expectations: Up to 25% travel may be required, both domestic and international. Travel expectations may evolve as the role and business needs develop. Compensation: $170,000 - $180,000 annual plus annual bonus potential Key Responsibilities Of The VP Of Marketing Strategic Marketing Leadership & Execution Own the marketing P&L — develop the annual budget, allocate spend against strategic priorities, track return on investment by channel and program, and make reallocation decisions when performance warrants Serve as a member of the senior leadership team — contributing to company‑level strategy, participating in annual operating plan development, and representing marketing’s role in commercial outcomes Present marketing performance and strategic plans to the CEO and executive team; translate marketing activity into business language tied to revenue, margin, and growth Lead the annual marketing planning process: set the calendar, drive alignment across functions, and produce a plan that connects brand investment to commercial targets Represent HydroPeptide externally with key retail partners, distributors, and industry forums as a senior brand spokesperson when appropriate Brand Strategy & Creative Own HydroPeptide's brand positioning — defining how the brand shows up for consumer and professional audiences and maintaining that distinction across all channels and touchpoints Set annual brand and campaign priorities; approve creative direction and ensure output meets the standard the brand requires Oversee paid media strategy under Brand & Digital — ensuring paid investment is allocated in service of both brand‑building and performance goals Track brand health metrics (share of voice, sentiment, consideration) and hold them as leadership‑level KPIs alongside revenue measures E-Commerce & Retention Set DTC and wholesale revenue and retention targets in partnership with the Director of E‑Commerce & Retention; hold the function accountable to conversion, repeat purchase, and lifetime value outcomes Ensure lifecycle marketing — welcome, replenishment, win‑back, and loyalty programs — is operating as a disciplined retention engine, not a batch‑and‑blast function Own HydroPeptide digital experiences from a marketing perspective: ensure merchandising, content, and UX decisions are made with conversion and retention intent Ensure platforms, partners, and technology solutions are being intentionally selected, strategically developed, and used to their strategic potential Trade & Channel Marketing Own go‑to‑market strategy and growth strategy for the professional channel Set sell‑through, account acquisition, and retention targets in partnership with Sales Lead trade marketing programs, sales enablement tools, and co‑marketing with key accounts Ensure the channel has what it needs to sell – and education is feeding into, not siloed from, outcome Approve trade marketing programs, co‑marketing investments, and sales enablement tools; prioritize based on commercial return Define the strategic role of Education within HydroPeptide’s marketing model — whether it operates as sales enablement, brand authority, or both — and ensure that framing drives how the function is resourced and measured Oversee strategic decisions about curriculum priorities and investment level in alignment with company objectives Product Development & Marketing Represent marketing in new product development upstream — contributing positioning, naming, and channel sequencing input before decisions are finalized Own launch go‑to‑market strategy: ensure every launch has defined positioning, a channel‑specific plan, and measurable revenue targets before it goes to market Ensure Education and Trade & Channel are building launch readiness in parallel with brand and DTC activation — not trailing it Close the loop post‑launch: hold the team accountable to performance against launch targets and use that data to inform future launch investment Performance, Analytics & Planning Own marketing performance reporting to the executive team — connecting marketing investment to revenue, retention, and brand health outcomes Establish KPI frameworks across brand awareness, customer acquisition, retention, and channel growth Lead annual planning and quarterly forecasting in partnership with finance and commercial leadership Bring a rigorous test‑and‑learn mindset to marketing investment — allocating budget to what works and moving quickly away from what doesn’t Team Leadership Lead four directors across Brand, E‑Commerce, Trade, and Product Development — set clear expectations, build accountability structures, and develop each person toward greater ownership Build a team culture where performance is expected, feedback is direct, and the work is visibly connected to commercial outcomes Make hiring, structure, and role design decisions that keep the organization matched to the work as the business evolves Serve as a senior cross‑functional partner to Sales, Operations, and Finance Qualifications 12 - 15 years of progressive marketing experience, including 3 - 5 years leading a multi‑function marketing team at VP or equivalent level Models HydroPeptide’s core values—High Performance, Integrity, Clinical Results, and Luxury Experiences—in decision‑making, leadership approach, and daily interactions Demonstrated experience owning a marketing P&L — budgeting, allocating, and reporting return on marketing investment Track record of driving commercial outcomes across DTC, wholesale, and/or professional B2B channels Experience managing directors across brand, digital, and trade or channel marketing functions Strong command of both performance marketing and brand strategy, with the credibility to lead both Fluency in marketing analytics and the core tech stack: GA4, Klaviyo, Shopify, or equivalent platforms Executive presence and cross‑functional communication skills commensurate with a senior leadership team role Preferred Experience Background in brands with both consumer and clinical / professional positioning (skincare, wellness devices, injectables adjacencies, etc.) Experience scaling a mid‑market prestige brand through a growth inflection point Experience managing international distributor or licensee marketing relationships Familiarity with the spa, plastic surgery, or medical aesthetics practice environment Experience with brand repositioning, relaunch, or extension work MBA or equivalent strategic business background Salary $170,000 - $180,000 plus annual bonus potential #J-18808-Ljbffr