eLead Sales Manager

Lead Management

• Track and manage all eLeads within Lasso CRM across all retail locations.


• Ensure all inbound leads receive a response within 5 minutes of receipt.


• Facilitate rapid connection between customers and live sales representatives.


• Monitor and analyze each store’s pipeline, including:
  
  
  
  • New leads
  
  
  • Active leads
  
  
  • Appointments
  
  
  • Follow-ups
  
  


• Identify gaps in response time, engagement, and conversion.

Pipeline Support & Coaching

• Conduct weekly pipeline review calls with each General Manager.


• Identify breakdowns in the sales process (e.g., lack of contact, missed follow-ups, low appointment conversion).


• Partner with GMs to develop targeted, actionable improvement plans .


• Provide ongoing coaching and support to improve lead handling and sales execution.


• Reinforce accountability and adherence to established lead management standards.

Marketing & Performance Reporting

• Track performance of digital campaigns, including ads, floor plans, and promotions.


• Analyze lead sources to determine highest-performing channels and opportunities .


• Develop and distribute weekly performance reports for each store, including:
  
  
  
  • Key findings and insights
  
  
  • Agreed-upon action items
  
  
  • Progress updates
  
  
  • Recommended next steps and support needed
  
  


• Monitor competitor advertising, promotions, and social media activity to stay informed on market trends.

Digital Presence Optimization

• Conduct weekly audits of each store’s website and social media (Facebook) presence.


• Identify opportunities to improve:
  
  
  
  • Inventory presentation
  
  
  • Photo quality
  
  
  • Messaging and branding
  
  
  • Customer engagement
  
  


• Partner with stores to implement updates and maintain a strong, consistent digital presence.

Creative & Marketing Support

• Develop and edit marketing materials using Lasso and AI-driven tools .


• Create ads, graphics, and promotional content tailored to each store’s inventory and local market.


• Support company-wide initiatives to promote homes across all sales centers.


• Ensure branding and messaging align with company standards.

On-Site Support

• Conduct quarterly site visits to retail locations.


• Provide hands-on support with:
  
  
  
  • Lasso CRM utilization
  
  
  • Website and social media optimization
  
  
  • Marketing execution and best practices
  
  


• Build relationships with store teams to reinforce training and adoption.

Qualifications

• Experience in sales, marketing, or CRM management (retail or real estate preferred).


• Strong working knowledge of CRM systems (Lasso experience highly preferred).


• Proven ability to analyze data and translate insights into actionable strategies.


• Excellent communication and coaching skills with the ability to influence at all levels.


• Proficiency in digital marketing, social media, and content creation tools (including AI tools).


• Ability to manage multiple locations and priorities in a fast-paced environment.


• Willingness to travel for on-site support (quarterly or as needed).