Marketing Specialist

Job Description

Job Description

Marketing Specialist – Triangle Traffic Network
Curtis Media Group | Raleigh, NC
Join Triangle Traffic Network (TTN), the largest reach outlet in eastern North Carolina, delivering traffic and news content to over 1 million people across 8 radio stations in the Raleigh/Durham/Chapel Hill area. Your primary focus will be representing TTN to regional and national businesses, connecting their brands to the largest audience in the region. You'll also have access to Curtis Media Groups’ incredible digital marketing solutions to maximize results for your clients.
You'll work directly with the VP of Sales to grow a book of business and deliver results for clients at scale.
Essential Duties and Responsibilities

• Account Management: Work directly with client and prospects on marketing campaigns.
• Process: Schedule in-field calls with prospective local, regional and national clients, selling TTN and guiding them from Client Needs Analysis through pitch presentations to close.
• Revenue Goals: Achieve revenue targets with confidence and consistency.
• Book of Business: Build and maintain a billing book with guidance from the VP of Sales.
• Digital Solutions: Complement TTN campaigns with CMG’s full suite of digital marketing solutions. 
• Project Management: Track timelines, deliverables, reviews, and approvals to keep campaign launches on schedule.
• Product Knowledge: Maintain working knowledge of all TTN, associated radio stations and digital products through ongoing training.
• Client Communication: Ensure execution and performance consistently meet client standards.

• Highly organized, process-oriented, and strong on follow-through.
• Self-motivated high achiever with a genuine drive and strong work ethic.
• Professional demeanor; confident presenting to and working directly with clients.
• Skilled collaborator who thrives under shifting priorities and deadlines.
• In-depth knowledge of performance marketing, with a focus on radio and broadcast plus digital.
• Strategic thinker with a bias toward action and comfort working with senior management.
• Able to uncover new customer opportunities through strong relationships with channel partners and media agencies.
• Thrives in a fast-paced environment and comfortable with ambiguity.
• Bachelor's Degree in Communications/Marketing preferred and/or equivalent experience.
• 1–3 years of sales experience preferred.

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