Social Media Manager

About Petite Plume

Petite Plume is a high-growth luxury lifestyle brand rooted in timeless design, premium craftsmanship, and an unwavering dedication to comfort. We are a direct-to-consumer-led business, with a rapidly scaling DTC channel at the center of our growth and brand-building strategy.

Alongside our strong online presence, we maintain a selective footprint in major retail doors including Neiman Marcus, Bloomingdale's, Nordstrom, Maisonette, and Shopbop. As we continue to accelerate, we remain grounded in exceptional quality, thoughtful detail, and long-term brand vision.

We are building a team that is energized by growth, motivated by excellence, and excited to help shape what comes next.

About the role

Petite Plume is seeking a creative, organized, and results-driven Social Media Manager to lead and grow our presence across all social platforms. This role will oversee strategy, content creation, and daily management of our social channels, ensuring that every post reflects the heritage, nostalgia and timeless quality of the Petite Plume brand.

The Social Media Manager will be responsible for building an engaged community, driving brand awareness, and translating key marketing moments into compelling social storytelling.
Responsibilities

Platform Management

• Manage Petite Plume's social media presence across Instagram, TikTok, Facebook, Pinterest, and YouTube
• Own day-to-day posting, scheduling, and publishing across platforms
• Monitor comments, messages, and community engagement to build a strong brand community

Content Creation

• Develop and manage a comprehensive social media content calendar across Instagram, TikTok, Facebook, Pinterest, and YouTube, aligning posts with product launches, seasonal moments, and broader marketing initiatives.
• Define and execute core content pillars to guide storytelling and ensure a balanced mix of brand heritage, product features, lifestyle inspiration, community/UGC, and key campaign messaging across all platforms.
• Plan and produce engaging content including short-form video, imagery, and graphics
• Capture and edit social-first video content for TikTok, Reels, and YouTube Shorts
• Maintain a consistent brand voice and visual aesthetic across all channels
• Coordinate product launches, seasonal campaigns, and brand storytelling moments on social
• Attend in-person events and photoshoots to capture behind the scenes content

Strategy & Growth

• Develop and execute a social media strategy focused on audience growth and engagement continuously fine tuning to adapt to the ever changing algorithm
• Identify trends, formats, and cultural moments relevant to the brand
• Test new content approaches and optimize performance based on analytics
• Work closely with Paid Social Agency to implement learnings, where relevant, to Organic

Influencer & UGC Collaboration

• Work closely with the Influencer Marketing Manager to amplify partnerships on social platforms
• Source, curate, and repost user-generated content
• Build relationships with creators and brand advocates, when relevant, in partnership with the Influencer Marketing manager

Analytics & Reporting

• Track key performance metrics across platforms including engagement, reach, growth, and conversion
• Provide weekly and monthly social performance recaps and insights to leadership
• Use analytics to refine content strategy and inform future campaigns

Qualifications

• 5+ years managing social media for a brand, fashion/lifestyle company, or agency (fashion-experience preferred)
• Deep understanding of Instagram, TikTok, Pinterest, Facebook, and YouTube
• Strong eye for visual storytelling and brand consistency
• Experience shooting and editing short-form video content
• Strong writing and copyediting skills
• Highly organized with the ability to manage multiple projects and deadlines

Tools & Technical Skills

• Experience with Nectar or social management platforms
• Familiarity with AI tools for content creation, such as Midjourney, Nano Banana, Runway, Opus Clip, or similar creator-focused tools
• Experience using photo and video editing tools such as CapCut, Adobe Creative Suite, Canva or Figma
• Comfortable analyzing social performance and platform analytics

Our Benefits
As a 100% founder-owned growing startup, we are committed to offering a package that supports employees in life's moments both big and small, including:

• Competitive salary
• 5+ weeks total Paid Time Off throughout the year
  • 10 PTO days + 5 sick days
  • 11 paid federal holidays
  • Half-day "Summer Fridays" from Memorial Day to Labor Day
• A 401K and company profit-sharing plan after one year of tenure
• Generous health, dental, and vision insurance for you and your dependents
• 50% employee discount on petite-plume.com
• An inclusive, collaborative, and dynamic work environment
• Annual discretionary bonus program
• Company offsites 1-2x a year for in-person collaboration and team building

Salary: $70,000 - $90,000

Petite Plume is an equal opportunity employer committed to fostering an inclusive, innovative environment. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. If you have a disability or special need that requires accommodation, please contact us at careers@ petite-plume.com