VP / Sr. Director of Brand Marketing

Senior Director of Brand Marketing

About the Role

Beam is looking for a senior brand leader to shape how we show up in the world — and how that shows up in the business. Reporting to the Chief Growth Officer, you'll lead our owned channels (PR, organic social, and experiential), our partnerships and brand activations, and the brand voice that runs through every product story we tell.

This role sits where brand craft meets commercial impact. You'll set the strategy, lead the teams and agencies behind it, and build a brand that people feel — and that the business can feel too.

Beam is at an inflection point. The person in this seat will shape how millions of people come to know, trust, and love this brand for years to come.

What You'll Do

• In-House Brand Team. You'll recruit, develop, and lead a high-performing in-house brand team spanning owned channels, brand partnerships, and customer insights — building the bench and the operating rhythm that lets Beam move at the speed of culture without losing brand discipline.
• Brand Guidelines, Grounded in the Consumer. You'll own and evolve Beam's brand guidelines, using consumer insight to keep them clear, usable, and alive across the company — a living system the whole organization can build from.
• Brand Campaigns & Product Launches. You'll lead brand campaigns and product launch storytelling from brief through measurement — making sure every launch feels unmistakably Beam.
• Brand Voice & Product Positioning. You'll steward how Beam sounds and how each product is positioned across the organization — partnering with product and marketing so that voice and positioning land consistently across every channel, campaign, and touchpoint.
• Beam's Owned Channel Portfolio. PR, organic social, and experiential roll up to you as one connected system — each with a distinct role, a clear KPI, and a shared mandate to build a brand people can't ignore.
• PR as a Cultural Engine. You'll develop and steward top-tier media relationships, manage agency partners, and shape the narratives that get Beam into the conversations that matter — building credibility, awareness, and demand through earned media.
• Organic Social as a Brand Channel. You'll own platform strategy, content direction, and cultural relevance — building the kind of presence that turns audiences into communities and communities into customers.
• Experiential, Partnerships & Licensing. You'll identify and lead the activations, brand partnerships, sponsorships, and licensing opportunities that put Beam in front of the right audiences — using strategic fit, audience overlap, and cultural relevance as your filter.

Who You Are

• A brand leader with commercial fluency. You believe great brand work drives business — and you have the campaigns, launches, and metrics to show how.
• A PR builder. You've built or led a PR function, you've earned top-tier media relationships, and you know how to land coverage that means something.
• A native of organic social. You have a real point of view on how brands show up authentically in culture, and a body of work that proves it.
• Proven across experiential, partnerships, and licensing. You've taken activations, sponsorships, and licensing deals end to end — from strategic fit to flawless execution.
• A craftsman of positioning and messaging. You turn product benefits into ownable narratives that customers actually remember and repeat.
• Insight-led. You use consumer insight to sharpen brand guidelines, creative direction, and the work itself.
• A connector across marketing. You partner naturally with performance, retention, and growth — and you make every team you work with sharper.
• A creative director of words. You guide copy, voice, and creative direction with instinct, taste, and conviction.
• Executive-ready. You bring clarity to ambiguity, and you're comfortable presenting to and influencing senior stakeholders.
• A builder. You're energized by white space and know how to create structure, process, and alignment from scratch.
• Experienced. 10+ years in brand marketing or communications, with 4+ years leading teams at the senior or director level. Background in consumer products, wellness, CPG, or high-growth DTC strongly preferred.

Location & Benefits:

Boston, MA, New York, NY, San Diego, CA (Hybrid, 3 days/week in-office) 

We offer:
✔ Fully covered medical benefits + dependent contributions
✔ Unlimited PTO
✔ 401k with up to 4% match
✔ “Work from Anywhere” bank
✔ Wellness stipend for health & fitness
✔ Commuter benefits

These are the Values that Guide our Decisions in the Business:

People First

We take care of ourselves, our teammates and our customers equally

Constant Improvement

Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication

Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy

Always stay humble, hungry, and curious

Think Like an Owner

How are my actions or this moment going to affect the big picture?

Risk Taking

Make informed bets and emotionally move on from the ones that don’t work

Creativity and Rapid Iteration

Think big, fail fast and inexpensively