Director, Social Media & Communications Strategy

About the ANA
The ANAs (Association of National Advertisers) mission is to drive growth for marketing professionals brands and businesses the industry and humanity. Founded in 1910 the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20000 brands and 50000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies including client-side marketers nonprofits universities and marketing solutions providers which include ad agencies marketing data science and technology suppliers law firms consultants and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers build stronger brands develop a more productive industry and benefit humanity through bold leadership and innovation programs.

Location
New York City

Position Overview

• The ANA is looking for a social media marketer who is ready to take the next step in their career. This person will lead our day-to-day social presence across LinkedIn Instagram Facebook X and Threads from strategy and planning through execution.
• This is a hands-on role with room to grow. You will have the opportunity to shape how the ANA shows up on social media and create content around our members thought leadership events and issues shaping the marketing industry. You will work closely with teams in Marketing external agency partners and leaders throughout the organization.
• Social media plays an important role in the ANAs growth building awareness creating demand and deepening engagement.
• We are looking for someone who brings both sides of social media: strong creative instincts and an analytical mindset. You should be comfortable developing an idea writing a strong post managing multiple requests and using performance data to continually improve results.

Responsibilities

Social Media Strategy and Brand

• Lead and manage the ANAs social media presence across LinkedIn Instagram Facebook X and Threads with the opportunity to expand to other platforms.
• Help shape the strategy audience content approach and goals for each platform.
• Bring the ANAs brand and voice to life in a way that is clear relevant and engaging.
• Stay current on platform changes new formats audience behavior and social media trends.
• Monitor social conversations ANA brand mentions audience sentiment and emerging issues responding and elevating as appropriate.

Content Planning and Creation

• Own and maintain the social media content calendar.
• Write edit schedule and publish content across the ANAs social channels.
• Create and adapt content across formats including copy graphics short-form video event coverage executive posts member stories and industry insights.
• Partner with Design and Video on larger creative needs while remaining comfortable creating simple timely content directly.

Measurement and Optimization

• Establish clear goals and KPIs for the ANAs social channels and priority campaigns.
• Track engagement audience growth traffic registrations leads and other relevant performance measures.
• Connect social performance to broader outcomes including audience engagement membership interest event registrations and other business priorities.
• Manage monthly reporting clearly identifying what is working what is not and what should be optimized.
• Use performance data and audience insights to improve content timing targeting and distribution.
• Connect strong organic content with paid amplification when appropriate.

Cross-Functional Partnership

• Work closely with teams across the ANA to identify priorities and turn them into strong social content.
• Serve as a guide with internal partners to educate on what works on social media and how content should be adapted by platform.
• Present ideas results and recommendations effectively to colleagues and senior leaders.
• Coordinate with agencies and outside partners when additional support is needed.

Qualifications

• Bachelors degree plus 4-6 years of social media experience at an in-house brand or agency preferred.
• B2B association membership professional services media or thought-leadership experience is a plus.
• Experience managing branded social channels from planning and content development through publishing and reporting.
• Strong writing and editing skills with the ability to adjust tone and content for different platforms and audiences.
• A strong understanding of LinkedIn Instagram Facebook X and Threads.
• Experience using Sprout Social and other social media management tools.
• Strong organizational skills and the ability to manage several priorities at once.
• Confidence working with various stakeholders navigating feedback and building relationships across an organization.
• Aptitude using AI and automation to improve content development workflows audience understanding and performance.
• Exposure to paid search or programmatic media is a plus.
• A genuine interest in marketing social media technology and the issues shaping the industry.

Salary and Total Rewards Package:
Starting pay range: $95000 to $105000 based on relevant experience and qualifications.

Comprehensive health and wellness benefits 401k with company match flexible scheduling generous paid time off program casual dress code incentives and rewards.

To Apply:
If your skills experience and enthusiasm align with the requirements and responsibilities of this position please forward your resume with a cover letter and salary requirements to emailprotected. Note: only applicants who include salary requirements will be considered.

Required Experience:

Director