A/B-Testing Optimization Advisor

Kforce has a client in San Antonio, TX that is seeking an A/B-Testing Optimization Advisor. Responsibilities:

• Optimizely: Test check-in's to ensure no active test shows any signs of degradation to performance; Presentation of dashboards to stakeholders to provide insights on test performance; Utilize Optimizely QA tool to confirm test metrics are firing properly
• Adobe Analytics: Review dashboards provided with test intake to ensure visitors and kpi's are accurately reported in test plans; Create and review adobe dashboards in relation to active test that need additional reporting outside of Optimizely tags
• Glassbox: Review session of test variants to research any anomalies in performance or behavior
• Design and implement A/B and multivariate tests across various digital touchpoints (websites, apps, landing pages, marketing campaigns, etc.) to improve key performance indicators like conversion rates, user engagement, and revenue
• Collaborate with product, marketing, design, and development teams to define testing requirements, prioritize experiments, and ensure seamless execution and accurate measurement of test results
• Analyze test data using statistical methods to identify statistically significant results, draw actionable insights, and provide recommendations for optimizing digital experiences
• Advocate for data-driven decision-making and a customer-centric approach across all digital product experiences
• Present findings and insights to stakeholders at various levels, providing clear and concise explanations of complex data and recommendations
• Stay updated on industry best practices, new testing methodologies, and the latest A/B testing, and optimization tools
• 6 years of progressive experience in a business or technical function performing quantitative and qualitative analysis to make data driven business recommendations
• 4 years of experience using split-testing software such as Adobe Target, Optimizely or VWO or similar platforms
• 4 years of experience using digital analytics software such as Adobe Analytics, Google Analytics, or Web Trends
• Demonstrated ability to translate experimentation data into clear, actionable insights through the development of detailed dashboards and analytical reports in Adobe Analytics
• Strong understanding of re-engineering issues and challenges
• In-depth knowledge of testing platform technical specifications and capabilities, enabling the assessment and utilization of platform features for optimal testing outcomes
• Effective relationship building, communication and presentation skills
• Proven track record successfully delivering a superior digital experience and engagement strategy in the digital arena (web and mobile app); able to effectively collaborate with front-end development teams; Expertise in all key functional areas, including usability, UX, design, and information architecture
• Strong analytical/problem solving skills
• Ability to synthesize information for effective decision making
• Advanced knowledge and proven experience in designing statistically valid test hypotheses, leveraging analytical insights to drive effective experimentation