Chick-fil-A Sales & Brand Growth & Engagement Director
Chick-fil-A
This role will actively influence, demonstrate and execute Chick-fil-A Avondale Haslet’s Vision, Mission and Values. This is an entry-level position.
Responsibilities:
To execute our strategy to strengthen relationships with guests and our local community. This role will focus on driving results in 3 distinct areas:
- Community & team member engagement
- Marketing:
- In store sales growth
- Catering, delivery and outside sales growth.
- Training & Development
- Role-playing with team members to coach order taking fundamentals and execution of our Hospitality & generosity policies.
- Coaching a team to support community and marketing events.
Community
- Oversee Intentional Acts of Kindness, Food Donations and Distribution Program.
- Manage and execute in-store events.
- Be an ambassador for the brand by building relationships with local community members on a regular basis.
- Be an ambassador for our specific restaurant brand by leading and confirming that team engagement is being practiced on a consistent and tracked basis.
- Maintain and continue to grow existing catering relationships.
- Oversee and build strategic business partnerships with schools, businesses and community organizations, in order to protect and build brand awareness, drive sales, and support our mission: To refresh and care for all day every day.
Marketing
- Oversee Social Media strategy and execution including Facebook, Instagram, Spotlight, Moment Feed and CFA One App.
- Able to utilize social media platforms to engage the community and promote marketing activation and initiatives
- Distribute marketing materials to potential catering guests to continue building awareness of Chick-fil-A Catering.
- Develop a quarterly marketing and community outreach plan and calendar.
- Manage all aspects of the store Community Board and holiday décor.
Training & Development
- Must coordinate with training staff to present plans for conducting recurring training with team members on topics like: hospitality, complimenting the meal, and our giving and generosity policy.
The Sales & Brand Growth position at Chick-fil-A Avondale Haslet is designed to give individuals the opportunity to come into a small business and learn to operate it as their own, while building and improving their leadership skills as well as their business acumen.
Starting out you will be trained in every team member position of the restaurant, until you are proficient. Then, leadership training will commence with 5 weeks of dedicated shadowing, content coaching, operational skill building, and restaurant business decision making. We coach on Operations, Systems, Culture, and Hospitality.
We will start you out being trained in every area of the restaurant until you are proficient (basic team member skills). This means all team member positions in the restaurant.
Participants are then required to work at least 60-days to prove themselves in our restaurant fundamentals before we formally move forward with their leadership training. During this time you will have a self-paced study packet to complete that will help you pass our leadership development test.
If you complete team member training and pass our written & verbal development tests, you will then begin a development process in key Chick-fil-A business concepts. This process will prepare you for the leadership position. Typically this development takes about 6-months. During this development time you will function as a shift leader (leading shifts and coaching/mentoring team members operationally) as you hone the skills listed below:
- Operations: Learning to lead a team in execution of our core values (fast, friendly, and accurate service), and our mission statement (to refresh and care for all day every day).
- Training/Coaching: Learning to develop and train team members efficiently, and coaching teams to maximize productivity and team member engagement.
- Truck ordering & Inventory: Organization of stock, efficiency of truck unloading, management of InForm truck order guides, etc.
- Food Safety, completing Food Safety weekly audit as well as ensuring the SAFE Daily Critical are being completed.
- ERQA- Electronic Restaurant Quality Assessment. This is a daily audit that checks on the quality of food and general restaurant cleanliness/functionality/and environment.
- Hospitality & Guest Experience: This includes leading giveaways, and talking with care to guests.
- Drive-thru Efficiency: Correct execution of the outside drive-thru play.
- Change Ordering & Cash Management: Auditing InForm reports as well as monitoring cash risk and change fund on hand.
- Facilities & Equipment: Deep clean checklists on Jolt (our operations platform). As well as auditing the repair and working function of all equipment AND smallwares in the location. Managing maintenance calendar schedule.
- Scheduling/Labor Management/People: How to use the Hotschedules software as well as complete a schedule in a timely manner. Sit in on interviews.
- Catering operations: Correct execution of catering requirements, including CMT software proficiency, POS, and phone etiquette, lead times, etc..
- Information Tech (IT): Swap-out, repair & maintenance.
- Core Leadership Values: Learn and execute our core leadership values:
- Solve Problems
- Take on Additional Responsibility
- Own Your Development
- Bring Others Along
The business (Chick-fil-A Avondale Haslet) reserves the right to count job experience as a part of training/tenure requirements for each leadership position. This is assessed on a case-by-case basis.
General Skills/Qualifications:
- Previous leadership experience preferred
- Adaptable and dependable
- Service-oriented mindset
- Coachable attitude
- Attention to detail
- Flexible to work different areas of the business
- Ability to work a changing schedule (evenings and mornings)
- Available to work weekends
- Associate’s or Bachelor’s Degree a plus
Compensation Rate:
- Discussed during Interview
Benefits:
- Subsidized health insurance available.
- Free meals on shift.
- Life insurance.
- Team member family events.
- Opportunities for advancement.
Chick-fil-A, Inc. is a family owned and privately held restaurant company founded in 1967 by S. Truett Cathy. Devoted to serving the local communities in which its franchised restaurants operate, and known for its original chicken sandwich, Chick-fil-A serves freshly prepared food in more than 2,300 restaurants in 47 states and Washington, D.C.
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