Senior Paid Media & ABM Specialist (Grand Rapids)

We are looking for a data-driven Paid Media & ABM Specialist to own execution of customer acquisition campaigns across our B2B pipeline. You will be directly responsible for managing and optimizing Terryberry's budget across paid search, paid social, and other paid media channels such as content syndication. Working closely with our Demand Gen Manager, you will execute highly targeted account-based strategies to generate high-quality pipeline and hit established efficiency benchmarks.

Key Responsibilities

• ABM Strategy & Execution: Own the paid execution of our ABM budget, mapping targeted campaigns on our ABM platform and LinkedIn to key accounts and custom target lists.
• Multi-Channel Media Buying: Manage, optimize, and scale our spend across Google Ads, Bing (Microsoft Ads), OpenAI Ads, and LinkedIn Campaign Manager.
• Paid Media Vendor Management: Oversee third-party paid media programs, tracking lead quality, filtering data, and optimizing for Cost Per Marketing Qualified Lead (MQL).
• Funnel Optimization: Build and run continuous A/B tests for ad copy, creative formats, and high-converting B2B landing pages.
• Landing Page & Creative Production: Use our AI agent (Replit) to rapidly produce and iterate on landing pages and ad copy variants, briefing, refining, and testing AI-generated outputs rather than building from scratch. No design or development background required, but strong instinct for B2B conversion copy and page structure is essential.
• Organic LinkedIn Alignment: Partner with internal stakeholders to align our executive/brand organic LinkedIn presence with active paid campaigns (e.g., boosting top-performing organic insights).
• Data & Attribution: Maintain flawless lead tracking via tracking pixels, UTM governance, and marketing automation integrations (e.g., HubSpot/Salesforce).
• Performance Execution: Execute paid media and ABM campaigns against pipeline and efficiency targets set by the Demand Gen Manager, optimizing toward ROAS, CPL, and CPM benchmarks.

Required Experience & Skills

• Experience: 7+ years managing paid media specifically in a B2B SaaS or enterprise environment (handling budgets over $50K/month).
• Platform Mastery: Deep, hands-on experience inside Google Ads, Microsoft Ads, OpenAI Ads, and LinkedIn Campaign Manager. HubSpot and Salesforce experience preferred.
• ABM Tooling: Familiarity with ABM orchestration or intent platforms (e.g., N.Rich, 6sense, Demandbase, or similar) is highly preferred; training available on our specific platform.
• Analytical Precision: Strong proficiency with Google Analytics (GA4) and Salesforce for pipeline visibility and reporting.
• Insight Translation: Proven ability to distill complex performance data and multi-channel reports into clear findings, recommendations, and prioritized action items for both marketing and non-marketing audiences.
• Testing Mindset: Experience setting up pilot campaigns on emerging B2B channels (e.g., Reddit Ads testing for developer/technical audiences).
• Communication & Collaboration: Excellent written and verbal communication skills, with a track record of working cross-functionally with demand generation, sales, content, and external vendors to align campaigns with shared pipeline goals.
• Organization & Project Management: Highly organized, able to manage multiple concurrent campaigns, tests, and vendor programs while keeping launches, budgets, and deadlines on track.
• Certifications: Google Ads Certification (Skillshop) preferred; Microsoft Advertising Certification a plus.