Future Opening: Marketing Assistant Manager

Marketing Assistant Manager

We are seeking new team members as our Marketing Assistant Manager in Lake Hopatcong. You will help communicate the caring, customer centric efforts of Bridge Marina to existing boaters and potential boaters. You will communicate and engage boaters to join us on the water, on our boats, and in our marina. You will be working with boaters, the marina team, and boats on a regular basis. You will be supporting a safe and boating environment. Our team is welcoming, engaged, caring and respectable and we are seeking new teammates who fit in this culture. You will receive support and training as needed in our methods and efforts. Working in a marina environment is unlike others; you will have access to fun perks like 'team events on the water', other boating opportunities, as well as rewarding times on and around the water working with a great team!

Some Responsibilities

• Create/Share Social Media Content and Email Marketing Content – Create and share fun, appealing content focusing on images and video to drive consumers to Bridge Marina social media platforms and the websites on a regular basis. Update news sections, blogs, etc. Assist with creation of content calendars and schedules. Ensures a "Social Listening" understanding and monitors hashtags and branded keywords, manages social media crises, and brand safety issues.
• Monitor Social Media Content – Monitor Bridge Marina social media outlets on a daily basis (Facebook, YouTube, Instagram, Twitter, TikTok, LinkedIn), analyzing content performance and social media trends and adjusting posting schedules, content, etc. to maximize Bridge Marina reach. Ensures regular Reputation Management on social media and review websites with consistent responses that are true to the Bridge Marina way.
• Troubleshoots and provides technical support for social media, paid search engine listings, business dashboards, map listings and website updates.
• Report on statistics and results for each account. Creates and enhances valuable metrics and key performance indicators that are used to improve the business.
• Collaborate with Marketing, Events, Product Development and Creative Services to ensure content and campaigns support key product and brand initiatives
• Engage and update Bridge Marina fans with lively, up-to-date postings on Bridge Marina products and happenings. Connect with Customer Service to monitor fan feedback and comments for highest level of fan engagement.
• Research – Stay ahead of industry trends, employing them where applicable and sharing digital trends knowledge/recommendations with internal staff. Interfaces and strategizes with third party vendors for the websites and public relations. Acts as the subject matter expert for all content destined for publishing on social media. Seeks out new social platforms to use to enhance the Bridge Marina brand initiatives. Identifies real-time marketing opportunities.
• Influence - Identify and engage with key social media influencers to drive engagement and brand awareness.
• Assists/partners with the Sales to provide an array of branded Bridge Marina 'Swag,' new hire gifts, reward and recognition materials, years of service celebrations, promotions, and award ceremonies.

Some Skills, Knowledge, and Characteristics for This Role Are:

• Knowledge and or interest in boating
• Teamwork; develop constructive, supportive, and cooperative relationships with teammates in all departments.
• Good communication skills: active listener, gives full attention to and understand others and communicate for self in verbal or written word. Always asking questions when appropriate and seeking to understand others.
• Documenting and recording information; regularly and accurately record notes and maintain information about projects and work required or completed.
• Positive and supportive outlook for self and others. Enjoys teamwork.
• Organize, plan, and prioritize work; seek to organize and plan personal work to accomplish goals.
• Good investigative skills, ability to seek understanding, and understand benefits of potential actions and choose most appropriate solution.
• Patience, determination, self-awareness, accountable.
• Accountability working independently as well as on a team.
• Dependability: being reliable, responsible, dependable, and fulfilling needs
• Attention to detail: careful about detail and thorough in completing work
• Initiative: guiding oneself without constant supervision and getting things done.
• Adaptability: being open to change and considerable to variety in work

Experience:

• Developing and writing content.
• Coordinating and communicate concepts/ideas (creative).
• Office 365 suite
• SEO/SEM, marketing database, email, social media (Facebook, Instagram, TikTok, YouTube, and LinkedIn), and display advertising campaigns.
• Reporting results, understanding the customer, process improvement
• Creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Experience with A/B and multivariate experiments
• Website and marketing analytics tools, including Google Analytics.
• Designing and optimizing PPC campaigns

We offer health care benefits, retirement benefits with company contribution, vacation benefits, sick time benefits, and opportunity for added rewards and perks such as boat access, winter holiday breaks, and more. Your starting compensation varies based on your skills, ability, and experience; the starting rate ranges from $20-$24 per hour or equivalently $40,000-$50,000 per year. Overtime and incentives are available. Remote work is available.

P.S. Experience on and around boats is terrific and will allow you easier learning curve and faster advancement.

If this specific position does not suit you - but our culture, industry and business do - please continue to send application including an indication of your area of interest or ability.

Bridge Marina does more than just boats; it's a place where people come to learn to boat, to get on the water and to enjoy all the fun, entertainment and exploration boating can offer. We seek teammates who would enjoy working on and around the water, working with boats and boaters, and being around fun and energizing people. Each team member at Bridge Marina brings skills and passion to a fun, challenging and ever-changing environment on the water. Bridge Marina inspires boaters of all abilities to get on the water. You can feel the energy and enthusiasm when you step onto our docks on a sunny summer afternoon or step into our Service Department during repair, launch or haul season. We have a team of diverse hospitality focused people who provide boat service, boat sales, boating club, boat training, boat rentals, slip services and more in Lake Hopatcong and Sandy Hook New Jersey. Our team and company provides one of the most unique and inspiring boating experiences in the industry. Learn more about us online at