Director of Marketing and Communications

Marketing And Communications Strategy Leader

Strategy and executive leadership

Own marketing and communications strategy across all products, current and emerging, with new products consistently in the pipeline.

Maintain and evolve a repeatable go-to-market framework that any product launch can run through.

Represent marketing in executive and partner-level conversations. Bring a point of view, support it with evidence, and translate company strategy into marketing priorities.

Set annual and quarterly plans, own the marketing budget, and define how success gets measured.

Event strategy and live brand experience

Own the annual event portfolio and its budget: industry conferences, partner events, and the customer summit.

Set the creative platform for each major event. One organizing idea that holds booth, advertising, print, giveaways, and stage presentation together, directed through production with the designer and outside vendors.

Own the customer summit end to end: programming, speakers, venue and vendor contracts, invitation strategy, run of show, and follow-through.

Develop the presentations that carry the brand from the stage, including script, rehearsal, and technical content built with product and engineering.

Direct co-marketing with strategic technology partners: joint presence, shared messaging, and how each company shows up in the other's rooms.

Build the demand system around each event and report what the room was worth. Pre-event outreach, on-site capture, post-event nurture, pipeline sourced and influenced.

Brand and content

Serve as the final authority on our company's brand voice, visual identity, and cross-product positioning.

Lead the corrections thought leadership program, including editorial direction and coaching for named authors.

Direct content strategy and production across website, email, social, video, and events.

Own executive communications, including customer-facing announcements and partnership messaging.

Team leadership

Lead, coach, and develop a two-person senior team: a Marketing Manager who owns day-to-day execution and a Senior Designer who owns creative production.

Set clear priorities, protect the team from reactive prioritization, knowledge on how to give experienced creative teams their room to do their best work.

Build the hiring plan and org design as the department grows.

Demand generation and sales partnership

Partner with sales on pipeline contribution, enablement materials, and competitive positioning.

Own the marketing technology stack, including HubSpot, and the reporting that comes with it.