CRM & Lifecycle Marketing Coordinator

CRM & Lifecycle Marketing Coordinator

Aramark Destinations is seeking a highly motivated and detail-oriented CRM & Lifecycle Marketing Coordinator to manage the day-to-day execution and operation of customer communications across our portfolio of destination-driven hospitality brands. A critical priority of this role is hands-on management of CRM and email service provider (ESP) operations, including campaign production, audience segmentation, quality assurance, deployment, reporting, and ongoing optimization across email and other CRM channels. Working closely with the Senior Marketing Manager this role will help translate broader CRM and lifecycle strategies into high-performing customer experiences while contributing ideas and recommendations that strengthen campaign performance, guest engagement, and the overall customer journey.

The ideal candidate is both a strong executor and an eager marketer: someone who can independently manage day-to-day CRM responsibilities while remaining curious, proactive, analytical, and excited to contribute to how the program evolves.

Job Responsibilities:

• Serve as the day-to-day owner of CRM and ESP operations across the Aramark Destinations portfolio, managing multiple campaigns, properties, stakeholders, and deadlines while maintaining established CRM standards.
• Manage end-to-end campaign execution including campaign intake, build, QA, approvals, scheduling deployment, reporting and ongoing platform maintenance.
• Maintain campaign calendars, production workflows, templates, and platform organization while identifying opportunities for improved efficiency, quality and speed to market.
• Support Adobe Journey Optimizer development and execution in some capacity partnering with Senior Marketing Manager.
• Build, test, schedule, and deploy email, SMS, and other CRM campaigns using approved creative, messaging, audience, and campaign strategies.
• Manage campaign setup including personalization, links, tracking parameters, audience criteria, suppression rules, and scheduling.
• Maintain and organize campaign templates, reusable modules, creative assets, and other CRM resources.
• Build, validate, and manage campaign audiences and customer segments based on customer attributes, booking history, engagement, geography, behavior, and lifecycle stage.
• Partner with the Senior Marketing Manager to support the development and execution of CRM and lifecycle marketing strategies.
• Contribute ideas and recommendations based on campaign performance, customer behavior, property needs, industry trends, and emerging CRM capabilities.
• Participate in campaign planning, audience strategy, lifecycle development, testing, and channel optimization.
• Proactively identify opportunities for new automated communications, segmentation, personalization, testing, and improvements across the customer journey.
• Own recurring campaign performance reporting across email and other CRM channels and monitor key performance indicators including delivery, engagement, click-through rate, conversion, revenue, unsubscribe rates, and audience health.
• Analyze campaign results to identify trends, anomalies, opportunities, and actionable recommendations.
• Leverage Adobe Customer Journey Analytics (CJA), Adobe Journey Optimizer, and other analytics and CRM platforms to evaluate campaign and customer performance.
• Serve as a day-to-day CRM partner to property and portfolio marketing teams, helping translate business priorities and campaign objectives into effective customer communications.
• Partner across marketing, marketing technology, revenue management and operational teams to support campaign execution and guest engagement initiatives.
• Support onboarding new properties, brands, campaigns, and audiences into the CRM ecosystem.

Qualifications Required:

• Bachelor's degree in marketing or related field.
• 24+ years of experience in CRM, lifecycle marketing, email marketing, marketing automation, digital marketing, or a related field.
• Hands-on experience building and deploying campaigns using an ESP, marketing automation platform, or customer journey platform.
• Demonstrated ability to manage campaigns from intake and build through QA, deployment, and reporting.
• Strong understanding of email marketing fundamentals, audience segmentation, personalization, testing, QA, and campaign measurement.
• Strong organizational skills with the ability to manage multiple campaigns, properties, stakeholders, and deadlines simultaneously.
• High attention to detail and a strong commitment to campaign quality and accuracy.
• Basic working knowledge of HTML and CSS for email development and troubleshooting.
• Comfort working with customer data, audience criteria, campaign reporting, and performance metrics.
• Strong written and verbal communication skills with the ability to collaborate across teams and levels.
• Ability to work independently, solve problems, and proactively move work forward.

Preferred:

• Experience in hospitality, travel, tourism, or multi-location brands.
• Familiarity with Adobe Journey Optimizer (AJO) or another enterprise marketing automation or customer journey platform.
• Familiarity with Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Target, or other Adobe Experience Cloud solutions.
• Experience with CRM or ESP platforms such as Revinate, Inntopia, Salesforce Marketing Cloud, Marketo or similar tools.
• Experience with SMS, RCS, mobile messaging, or other emerging CRM channels.
• Familiarity with customer data platforms, audience segmentation, behavioral data, and personalization.
• Understanding of email deliverability, consent management, CAN-SPAM, TCPA, WCAG, and customer communication best practices.
• Experience supporting multiple brands, business units, properties, or locations.