Website & Email Marketing Manager

Job Description:

Visit Napa Valley is seeking a Manager of Website & Email Marketing, who will own the technical strategy, performance, and optimization of Visit Napa Valley's website and email marketing programs. This role serves as the organization's CMS, SEO and AEO expert, manages the CRM/email platform and database — ensuring Visit Napa Valley's digital touchpoints are fast, accurate, and performing at their best.
Essential Duties and Responsibilities:
•  Serve as the organization's CMS expert; manage website development and performance, including the design and execution of landing pages, navigation, content, and graphics for visitnapavalley.com.
•  Own SEO and AEO strategy and enhanced web features, including recommendations for improved performance metrics; partner with the Manager, Content Marketing to ensure blog and web content follow SEO and AEO best practices.
•  Manage the CRM/email platform, including building and providing quality assurance on email campaigns in line with the internal communications calendar; stay abreast of email best practices and cross-platform digital opportunities.
•  Use the CRM/email platform to draft, build, and proof email campaigns and landing pages, coordinating with the Manager, Content Marketing on list segmentation and send scheduling.
•  Maintain and grow the email database, manage list segmentation, and drive overall email performance; Supervise Associate, Marketing Systems to ensure all incoming email contacts are properly entered and stored in the database.
•  Maintain Google Analytics and the CRM database, ensuring data is clean, accurate, and properly reported.
•  Supervise Associate, Marketing Systems in digital signage programming for the True Omni kiosks and large-screen platform at the Napa Valley Welcome Center; train staff on the software and maintain best practices.
•  Stay up to date on the latest applications of artificial intelligence and manage the optimization of LLM model content search trends to maximize Visit Napa Valley appearance in AI searches.
•  Manage Granicus vendor CMS relationship, learn and become platform super-user. Troubleshoot technical website issues and liaise with developers/vendors as needed to maintain site health and implement improvements.
•  Collaborate with VP Sales & Marketing in the design and development of a new website – future project.
Position Specifications:
•  Bachelor's degree in marketing, information technology, or a related field.
•  5-10 years of experience in digital platforms, with proven experience managing a CMS and overseeing website development and performance.
•  Demonstrable experience leading SEO and AEO content strategy and optimization, a marketing database, and email marketing programs.
•  Hands-on experience with a CRM/email marketing platform, to build and manage campaigns including list segmentation and deployment.
•  Experience building and optimizing landing pages and user funnels.
•  Advanced knowledge of website analytics tools (e.g., Google Analytics, CMS tools).
•  Strong analytical skills and data-driven thinking.
•  Up to date with the latest trends and best practices in website management, email marketing, and measurement.
•  Technically savvy, with experience across Microsoft Suite, Adobe Suite, and other marketing-related tools.
•  Creative, organized, and meticulous attention to detail.
•  A self-starter with the ability to multitask and manage multiple projects at once.
•  Demonstrated excellent prioritization, time management, and project management skills.
•  Proven track record of building successful relationships with internal stakeholders and external partner organizations.
•  A willingness to apply personal strengths to projects beyond finite areas of responsibility.
What we will provide:
•  Health Benefits: 100% of the premium covered for you and 50% for eligible family members, including medical, dental, vision and life insurance
•  Paid Time Off (PTO) and 10 paid holidays
•  401(k) Retirement Savings Plan, with company matching up to 4% of salary.
•  The expected salary for this role is $80k - $105k per year. Actual pay will be determined by experience, education and qualifications.

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