Social Media & Content Specialist

Key Responsibilities Develop and execute a comprehensive social media strategy across all major platform Create, edit, and publish high-quality, engaging multimedia content, including short-form video (Reels/TikToks), graphics, and copy. Maintain a consistent brand voice and visual identity while adapting messaging for different audience segments. Manage a detailed content calendar to ensure regular posting and alignment with broader marketing campaigns. Collaborate closely with the sales teams to develop content that addresses customer pain points and highlights product value propositions. Design and implement social selling strategies to identify and engage potential leads. Create bottom-of-the-funnel content such as case studies, testimonials, and product demos tailored for social distribution. Monitor social channels for sales opportunities and facilitate hand-offs to the sales department. Recruitment Branding & Talent Attraction Employer Brand Storytelling: Create compelling video content that highlights our sales channels and the earning potential at Sunrun to attract high-performing sales professionals. Recruiter Enablement: Develop plug-and-play social assets for our recruiting team to help them source top-tier talent via LinkedIn, Instagram, and TikTok. Culture Capture: Travel to sales offices and branches to capture the energy, competitions, and success stories that define our internal culture. Community Engagement & Management Actively manage and grow our online communities by responding to comments, messages, and mentions in a timely and professional manner. Identify and engage with industry influencers and brand advocates to expand reach. Stay ahead of social media trends, algorithm changes, and competitor activity to keep the brand at the forefront of the industry. Analytics & Reporting Track and report on KPIs including engagement rates, follower growth, website traffic from social, and SQLs generated. Use data-driven insights to continuously optimize content performance and ROI. Analyze social metrics with a focus on recruitment conversion—tracking how social engagement leads to applicant flow. Leverage AI tools for rapid video editing and captioning to ensure we are moving at the speed of social without losing quality. Requirements Experience: 3-5+ years of experience managing social media for a high-growth brand or creative agency. Portfolio: A strong portfolio or reel demonstrating your ability to create engaging short-form video and high-performing social campaigns. Platform Mastery: Expert-level knowledge of the inner workings of TikTok, Instagram, LinkedIn, and YouTube algorithms. Technical Skills: Proficiency in mobile editing apps (CapCut, InShot) and Adobe Creative Suite (Premiere Rush, After Effects, Photoshop). Ability to move at the speed of social, prioritizing breaking trends and high-priority brand moments in real-time. AI Literacy: Familiarity with using AI to enhance creative brainstorming and streamline content production tasks. Communication: Exceptional verbal and written communication skills; must be comfortable being "on-camera" or directing others during content shoots. #J-18808-Ljbffr