Content Strategist

MX is a fintech company on a mission to empower the world to be financially strong. We build technology that helps banks, credit unions, and fintechs deliver smarter, more intuitive financial experiences to millions of people.Like many startups, we’ve navigated real growth challenges — and we’ve come out stronger on the other side. Today, MX is in a phase ofrenewed momentum and scale, with a solid foundation and a clear vision for what’s next. This is a place where thoughtful execution matters, innovation is encouraged, and individuals have real ownership over their work.Our culture values curiosity, accountability, and impact. We give people the space to question assumptions, design better solutions, and help shape how the company grows. If you’re looking to do meaningful work, influence outcomes, and grow alongside a company that’s ready to move fast, you’ll feel at home at MX.MX is looking for a Content Strategist to lead the creation of high-impact content that shapes how the financial services and fintech world understands the power of financial data. You bring deep expertise in B2B storytelling, a sharp editorial instinct, and the strategic vision to connect content to revenue outcomes.What sets this role apart is an opportunity to help define how MX scales its voice - not just by writing more, but by writing smarter. You'll play a central role in developing and stewarding AI-assisted content workflows that keep our product messaging consistent, on-brand, and efficient across a growing volume of channels and campaigns. You'll be both a master practitioner and a multiplier: someone who raises the quality floor for everyone around you.If you're a seasoned writer who's energized by the intersection of great storytelling and intelligent systems, and who thrives in a fast-paced fintech environment, this role is built for you.Job ResponsibilitiesContent Strategy & CreationLead the development of long-form thought leadership, including whitepapers, research reports, executive bylines, and in-depth blogs that establish MX as a definitive voice in fintechOwn end-to-end content for 5+ major demand generation campaigns per year, from brief to post-launch optimizationProduce 3+ high-impact customer or partner stories per quarter through case studies, press releases, and media-ready narrativesPartner with Product Marketing to translate complex product positioning into compelling, audience-appropriate content across the funnelAI-Assisted Messaging & Workflow AutomationDevelop and maintain a library of AI-ready product messaging prompts, templates, and guardrails that enable the content team to produce on-brand material faster and more consistentlyImplement and iterate on AI-assisted content workflows (using tools such as Gemini, Claude, or similar) to accelerate first-draft production, repurposing, and messaging QAEstablish messaging consistency standards that can be operationalized through prompt engineering, style guides embedded in AI tools, and structured content templatesPartner with Marketing Operations to evaluate, adopt, and optimize AI content tooling as part of MX's broader marketing stackQuality, Brand & Editorial Standards Cross-Functional Leadership & MentorshipServe as a senior editorial voice and quality gatekeeper across all external-facing content, ensuring brand consistency in tone, terminology, and messaging hierarchyLead copy editing and messaging reviews on high-visibility materials, including website copy, sales resources, and executive communicationsMaintain and evolve the MX content style guide in collaboration with the broader marketing teamMentor junior and mid-level content writers, providing substantive editorial feedback and coaching on craft, structure, and strategic framingAct as a senior content partner to Demand Gen, Product Marketing, PR, and Social - capable of scoping, advising, and executing across all content typesContribute to content planning processes, including editorial calendar ownership, capacity planning, and campaign prioritizationBasic Qualifications6+ years of experience in B2B content marketing, content strategy, or a related field3+ years of experience in a team lead or mentorship role in marketing or content2+ years of experience designing and using AI-assisted content workflowsA portfolio featuring 5+ multi-channel campaigns that demonstrates range - including long-form thought leadership, conversion-focused campaign content, and product-oriented copy, alongside evidence of strategic ownershipPreferred QualificationsStrong written communication skills with a proven ability to simplify complex technical or financial concepts for varied audiences4+ years of experience working cross-functionally in a fast-paced B2B SaaS or fintech environmentFamiliarity with SEO best practices, CMS platforms, and content performance analytics4+ years of experience with SEO best practices, modern CMS platforms, and content performance analytics tools to track, report, and optimize content against set KPIsAt MX, we are a high-performance organization that thrives on trust and results. This role is based in Lehi, Utah. We believe in empowering our team members to deliver exceptional outcomes while taking advantage of our incredible office space when it best supports their work. Our Utah office features onsite perks such as company-paid meals, a sports simulator, gym, mother’s lounge, and meditation room and meaningful interactions with amazing people. We encourage team members to come together in the office to collaborate, kick off key projects, or strategize cross-functionally, fostering connection and innovation.MX is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to View email address on click.appcast.io.