Director, Media Planning

Location: United States Department: Strategy, Media Planning Director,IntegratedMedia Planning TheDirector, Media Planningleads integrated, compliant, and data-driven media strategy for pharmaceutical brands acrossHCP and DTC/Patient Description: This role sits at the intersection ofstrategy, execution, and client leadership—owning omnichannel planning, guiding investment decisions, and ensuring media drives real business outcomes across launch and lifecycle. This is a senior agency role for someone who canset direction, pressure-test thinking, and collaborate across teams while remaining close to the work. Key Responsibilities: Own media strategy acrosslaunchreadiness and lifecycle management, translating brand goals into clear, actionable plans Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift Bring a strong point of view rooted in data, experience, and market understanding Lead integrated planning acrossdigital (programmatic, social, search, endemic)andtraditional (TV, print, OOH)channels Ensure media plans reflect the fullpatient and HCP journey, not siloed tactics Be a Senior Client Partner Serve as a trusted advisor Present media strategy with confidence, clarity, and conviction Partner closely withmedia activation, strategy, client services, and project managementteamsto ensure alignment and impact Set a high bar for strategic thinking, rigor, and accountability Manage Agencies, Budgets & Performance Oversee external media partners to ensure highquality, efficient, andonstrategyexecution Own large media budgets,optimizinginvestment to maximizeinvestment spend Partner withstrategy and media activation teamsto interpret performance and drive inflight optimization Innovate Stay ahead of media, data, and platform evolution in pharma Leverage andadoptsmarter, more effective ways to reach and engage audiences What You Bring 8+ yearsof media planning experience, withdeep pharmaexpertise(HCP + DTC) Strongmediaagency background with proven clientfacingleadership Fluency inMLR/FDA requirementsand pharma media realities Expertiseacross digital channels, datapartnersand media research tools Clear, confident communicator who can influence senior stakeholders Bachelor’s degree required, MBA a plus Core Strengths Integrated, omnichannel media leadership Datadrivendecision-makingand optimization Pharma compliance fluency Client partnership and strategic influence Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002,we'vehelped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results. Our teamcomprisesmedia, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape. Equal Employment Opportunity Statement Underscore is committed to creating a diverse and inclusive workplace. Weprovideequal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply. #J-18808-Ljbffr