Marketing Manager

Job Summary The Marketing Manager is responsible for supporting the Director of Marketing with developing and deploying an effective marketing strategy. This role will implement and manage operations goals, work with all departments on marketing needs, and act as a company brand ambassador. Committed to our culture, actively supports all initiatives that connect BIG dreams with BIG Fun. Job Responsibilities Oversees day-to-day marketing operations and the Marketing Team Members on property. Works closely with Director of Marketing and communicates regularly with Executive Leadership. Plans and coordinates actions to be taken on shift(s) within the department and any other related areas. Assists Director of Marketing with planning, budgeting, and development of new projects, promotions, and events. Puts focus on and actively participates in community outreach and engagement; attends events, builds and nurtures lasting relationships, identifies and presents opportunities to expand presence and strengthen partnerships. Cultivates publicity directly with and via the company’s Agency of Record to include press releases, newsletters, featured articles, photography, video graphics, and audio visual. Responsible for coordinating and managing all aspects of promotional and special event logistics to include the training of Team Members who also work these promotions and special events. Observe and ensure on-property signage and communication are relevant and accurate and uphold the company’s brand standards. Assists in developing clear and consistent marketing communication (internal and external) plans to support event/promotional objectives. Performs other special duties as requested from time-to-time by Executive Leadership. Ensure all departmental operational manuals and job descriptions are maintained and updated on a consistent basis. Conducts Team Member appraisals in conjunction with Director of Marketing. Maintains disciplinary and attendance logs to accurately keep record of exceptions and/or poor performance. Develops performance improvement plans when needed. Education and Experience High school diploma or general education degree (GED) required. Bachelor’s degree in Marketing, Business, or Public Relations preferred. 3 years of managerial experience. Possess strong Microsoft Office Skills (Word and PowerPoint) and be proficient in Excel. Must be 21 years of age or older. Must pass all required pre-screening and background checks. Internal candidates must meet the eligibility requirements as provided in the Transfer and Promotion policy. Ability to work a variety of shifts, this includes day, swing, late-night, weekend, and holiday shifts as scheduled. Must be able to obtain and maintain a valid Kentucky gaming/racing and sports wagering license. The Mint Gaming Hall an equal opportunity employer (EOE). Qualified applicants are considered for employment without regard to race, color, religion, sex, national origin, age, marital status, disability, sexual orientation, or any other characteristic protected by state or federal law. #J-18808-Ljbffr The Mint Gaming Hall Bowling Green