Graphic Design Specialist

Graphic Design Specialist

The Marketing and Media Relations Office for Piedmont Virginia Community College seeks a Graphic Design Specialist to provide support for College campaigns and promotions. This position will serve as a member of the College's Marketing and Media Relations team, which includes specialists in graphic design, multimedia design, social media, marketing and outreach. The position works collaboratively with the Director of Marketing and Media Relations and all team members to promote and manage the reputation of the brand and engage prospective students and the community through a variety of strategies.

The Graphic Design Specialist is responsible for creating promotional and recruitment literature and print materials to support marketing and outreach efforts, school-wide efforts, events, program launches, and other as assigned.

Duties and Responsibilities:

• Design literature and print materials for general and program-related marketing campaigns, student recruitment and marketing outreach, including: print and digital ads, posters, flyers, postcards, rack cards, fact sheets, print publications, multimedia/video, closed-circuit TV, and web design and social media platforms.
• Prepare publications and projects for prepress/printing.
• Active maintenance and knowledge of industry standards and the latest graphic design trends and technologies, especially as related to community colleges and higher education.
• Maintaining the PVCC brand.
• Participation in team meetings and full all-college events.
• Assistance with designing creative content for internal displays and presentation materials (PPT) as requested.

Special Assignments - May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications - Bachelor's degree in related field or equivalent education and relevant work experience. At least three years' experience with demonstrated success in graphic design. Proficiency in Adobe's Photoshop, InDesign and Illustrator, Acrobat, Reader, software. Demonstrated experience with typography and typesetting. Demonstrated knowledge of editorial layout. Experience designing graphic components for diverse digital platforms – video, social media, web, etc. Concept creation and understanding of campaign alignment. Strong written, oral and organizational skills with the ability to successfully manage multiple projects, prioritize and meet deadlines. Fluency in English. Strong interpersonal communication skills. Must be detail oriented and resourceful. Demonstrated ability to work effectively independently and as part of a collaborative team. Excellent customer service skills.

Additional Considerations - Experience in a higher education setting. Expertise in print design and organizational branding. Demonstrated knowledge of Web design.