Digital Marketing Specialist

Our Firm Sorren is a top 50 national advisory firm that blends deep expertise with a human-first approach. We don’t just work with numbers—we work with people, building lasting relationships and delivering strategic solutions in accounting, assurance, tax, advisory, and private client services. At Sorren, we believe that success is a shared journey. Our culture fosters collaboration, innovation, and professional growth, ensuring that every team member has the support and opportunities they need to thrive. We offer a high-performing yet balanced work environment where career development and personal well-being go hand in hand. We’re committed to helping you grow, whether that means advancing your career, expanding your expertise, or achieving a fulfilling work-life balance. Because at Sorren, your success is our success. Your Journey Our team members support the firm by delivering timely, accurate work and maintaining clear communication. They take ownership of their development, seek feedback, and build strong relationships. By managing responsibilities effectively and aligning their efforts with firm values, they establish a foundation for long-term success and growth. All team members are expected to excel in Relationships, Communication, Quality Service, Operational Excellence, and Innovation & Growth, contributing to the firm’s success through collaboration, exceptional service, and continuous growth. Position Summary The Digital Marketing Specialist will plan, execute, and measure inbound digital marketing campaigns that support Sorren’s growth goals. This role is responsible for managing campaign execution across paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies, while also owning HubSpot setup, tracking, workflows, attribution, and reporting. The ideal candidate brings strong B2B marketing experience, excellent writing and project management skills, and the ability to translate ideal client profiles and buyer pain points into targeted campaigns that generate qualified leads and demonstrate measurable ROI. Key Responsibilities Develop and execute inbound digital campaigns that generate qualified leads for Sorren’s core and specialty service lines. Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies. Own HubSpot campaign setup, tracking, workflows, attribution, and reporting. Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI. Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points. Qualifications Bachelor’s degree in marketing, communications, business, or related field. 5+ years of B2B marketing experience. Strong HubSpot and WordPress experience required. Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting. Experience in professional services, accounting, advisory or financial services preferred. Excellent writing, editing, communication, and project management skills. Ability to manage multiple campaigns and stakeholders at once. Compensation The compensation target for this role is $75,000 - $85,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Discretionary incentive compensation is based on firm, group, and individual performance. Why Choose Us? At Sorren, we’re invested in your growth—both personally and professionally. We’ll support you as you advance in your career while also giving you the flexibility to enjoy life outside of work. We believe balance fuels success, and we’ve designed our culture and benefits to reflect that. What We Offer Generous paid time off Comprehensive medical, dental, and vision coverage, plus life and disability insurance 401(k) retirement savings plan Paid holidays, including a firmwide winter break (December 24 – January 1) Paid parental leave (available after one year of service) Mentorship and career development programs CPA exam support to help you succeed on the path to licensure Firm-sponsored events and spontaneous team activities Celebrations to mark milestones like the end of busy season and the holidays *Benefits are available to full-time employees regularly scheduled to work at least 30 hours per week. © 2025 “Sorren” is the brand name under which Sorren CPAs, P.C. and Sorren, Inc. and its subsidiary entities provide professional services. Sorren CPAs P.C. and Sorren, Inc. and its subsidiary entities practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations, and professional standards. Sorren CPAs P.C. is a licensed independent CPA firm that provides attest services to its clients, and Sorren, Inc. and its subsidiary entities provide tax and business consulting services to their clients. Sorren, Inc. and its subsidiary entities are not licensed CPA firms. Our Growth is Creating Great Opportunities! Our team is expanding, and we want to hire the most talented people possible. Our continued success depends on it! Sorren, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law. Third-Party Resume Submission Policy Any unsolicited resumes submitted through our website or to Sorren, Inc. employee e‑mail accounts are considered property of Sorren, Inc. and are not subject to payment of agency fees. In order to be an authorized recruitment agency (“search firm”) for Sorren, Inc., there must be a formal written agreement in place and the agency must be invited, by Sorren, Inc.’s Talent Attraction team, to submit candidates for review via our applicant tracking system. #J-18808-Ljbffr Jobtailor